Statistics and Resources
Find the key information you need to grow your tourism business or project. Access the latest visitation statistics to understand who’s coming to our region and how they’re spending their time and money. Explore destination management plans at the local, regional and state level to see the bigger picture and where your business fits in. You’ll also find helpful industry contacts to connect with the right people. These resources are ideal for planning, grant applications, product development and aligning with wider tourism goals.
YE 2024*
Visitor Statistics
Access the latest tourism statistics and research to help guide your business decisions. Each year, we commission a detailed report analysing visitation trends, visitor profiles and expenditure in the Ballina Shire, using data from Tourism Research Australia’s National and International Visitor Surveys.
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Visitation report year ending December 2024
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Ballina Shire Council's economic profile presents economic information that enables you to describe the area's role within the broader economy, explore options for economic development and promote the area's strengths.
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In the year ending December 2024, regional NSW welcomed 64.8 million domestic visitors, who spent $25.3 billion in the state. Domestic overnight visitors stayed a total of 82.9 million nights.
Contacts
Running a tourism or local business in the Ballina Coast and Hinterland comes with both opportunities and challenges, but you’re not alone. There is a strong network of local, regional and state organisations here to support you, offering advice, resources and connections to help your business succeed.
On this page, you’ll find the key organisations and teams who can help you with everything from destination marketing and visitor servicing to business planning, funding, and networking opportunities.