Welcome to the Ballina Coast and Hinterland Tourism Industry Hub, your central source for industry resources, promotional opportunities and support.

As the official tourism team for Ballina Shire Council, we work closely with Destination NSW, Destination North Coast, various government stakeholders and local operators to strengthen and grow the visitor economy. Our role spans destination marketing, visitor servicing, industry development and long-term planning that supports local operators and our community. 

Ballina Coast and Hinterland is part of the North Coast of NSW, one of the most visited regional destinations in Australia. Through strategic partnerships, consistent branding, and strong local engagement, we ensure that our region remains visible, competitive, and connected in an evolving tourism environment.

We’re here to help you make the most of your role in the visitor economy and to ensure that Ballina Coast and Hinterland continues to thrive as a premier destination in the Australian tourism landscape.