Promote Your Business

We offer a range of free and paid opportunities to help you promote your tourism business across digital, print and face-to-face channels.

Whether you’re looking to boost your visibility, grow bookings or get involved in local campaigns, we can connect you with the right platforms and audiences.

On this page

    Free business listing

    List your business for free on discoverballina.com.au. Your listing includes images, a description, contact details, map location and links to your website or booking platform. This is our most-visited online platform for planning, inspiration and bookings. By loading your business, event or venue on Australian Tourism Data Warehouse (ATDW), your listing will appear on;

    • Discoverballina.com.au
    • VisitNSW.com
    • Australia.com
    Submit or Update your listing

    Paid print marketing

    Get your business in front of thousands of potential visitors with our top-performing print options. The Visitor Guide is a high-quality publication showcasing where to eat, stay, shop and explore across the region, distributed throughout the Northern Rivers, Southeast Queensland, New South Wales and parts of Victoria. Our Regional Map is the most requested item at the Visitor Information Centre and covers Ballina, Lennox Head, Alstonville and Wardell, with wide distribution through local businesses, accommodation providers and the airport.

    Register your interest

    Bookable products

    Get your product bookable through our website and Visitor Information Centre by signing up to Bookeasy. This easy-to-use system supports bookings for accommodation, tours, attractions and experiences, offering competitive commission rates and personalised support from our local team. Being bookable not only makes it easier for customers to plan and pay in advance, it also significantly increases your visibility. The team regularly directs marketing efforts to drive bookings directly through the website, giving your business even more exposure to motivated travellers.

    Sign up to Bookeasy

    Feature on our social media channels

    We actively manage destination marketing channels on Instagram, Facebook and TikTok, promoting the Ballina Coast and Hinterland to key visitor audiences across Australia. Our content is shaped by brand and campaign strategies that aim to inspire travel, highlight unique local experiences and engage the audiences most likely to visit our region.

    To be featured, please ensure your submission meets our current Social Media Guidelines

    Submit your content here

    Airport Brochure Display

    Promote your business to thousands of arriving passengers with a brochure display at Ballina Byron Gateway Airport. Located in the arrivals terminal, the stand is managed daily by our trained Volunteer Airport Ambassadors who welcome visitors arriving on direct flights from Sydney and Melbourne. The cost is $150 for a six-month cycle, and spaces are limited due to high demand.

    Find out more and submit your application