Plan your Ballina Coast and Hinterland escapeā€¦
Couple sitting on the riverfront in front of boat

The following estimates at an LGA level are drawn from the National Visitor Survey (NVS) - a survey independently assessed as best practice in terms of domestic visitor surveys conducted around the world.

The primary data shown in these summary tables relates to a long term annual average and the most recent viable annual estimate.

Short Term Holiday Letting survey image at Montana

Short Term Holiday Letting (STHL) has become an increasingly significant sector within the tourism industry. For some STHL increases the appeal of destinations whilst providing employment opportunities both directly through accommodating visitors and through the jobs created by increased visitation to the area.

How the Ballina Tourism Team can help your business

The Tourism Team within Ballina Shire Council work to promote the Ballina Coast & Hinterland and Northern Rivers as a tourism destination. Following are the services the Tourism Team provide that can benefit local business.

Trawler in the Richmond River

View Ballina Shire Council's Destination Management Plan.Both the State and Federal Government tourism agencies have outlined that a Destination Management Plan (DMP) will be a key requirement in accessing any future financial assistance. In foresight of this Ballina Shire Council has developed a DMP in conjuction with broad community consultation.

Destination Fact Sheet

Discover why the Ballina Coast & Hinterland is the perfect destination to host your next conference or event. 

Our idyllic location is a huge draw card for strong attendance, with the added benefit of the Ballina Byron Gateway Airport which offers flights from Melbourne, Sydney & Newcastle.

Couple hugging on coastal cliff

The Ballina Visitor Information Centre has just launched an amazing new promotional video showcasing the natural beauty of the region and the Centre also has some fantastic new images that you are able to access.

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