Discover Ballina - 2021-2030 Destination Management Plan
Plan your Ballina Coast and Hinterland escapeā€¦

Destination Management Plan 2021 2030 View the Ballina Coast and Hinterland 2021-2030 Destination Management Plan here.

Both the State and Federal Government tourism agencies have outlined that a Destination Management Plan (DMP) will be a key requirement in accessing any future financial assistance.

In foresight of this requirement, Ballina Shire Council has developed a DMP in conjunction with broad community consultation.

This DMP is the next phase of destination development and builds on the strengths of the 2014 - 2020 Ballina Coast & Hinterland Destination Management Plan (2014 DMP).

The primary aim of the 2021 - 2030 DMP is to increase overnight visitor expenditure within the destination to $450 million by 2030 (tripling the 2009 value).

The three key objectives identified in the DMP are:

  1. Strengthen coordination of destination management
  2. Raise the profile of the destination and its experiences
  3. Encourage investment into recreational assets, product development and access improvements. 
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