Plan your Ballina Coast and Hinterland escape…
NSW Visitor Economy Strategy 2030

A new roadmap outlines the NSW Government’s bold plan to make NSW the premier visitor economy of the Asia-Pacific by 2030.

What's On

Visitors continue to flock to our beautiful area and to assist them please ensure you check the What's On calendar as this will help to disperse and encourage visitation to local attractions and tour operators.

Better Homes and Gardens in Lennox Head

Johanna Griggs of Better Homes & Gardens recently visited the Northern Rivers to interview musician Pete Murray and showcase our region.

BBRF Graphic

Local communities across Australia, especially those hardest hit by the loss of regional tourism, are a step closer to sharing in $200 million under a fifth round of the successful Building Better Regions Fund (BBRF).

Airport Ambassadors

Do you want to promote your business to visitors arriving through the Ballina Byron Gateway Airport? Now is your chance! The upcoming advertising cycle for the DL brochure board, located within the arrivals terminal at the Ballina Byron Gateway Airport is fast approaching. The cycle runs for six months from Friday 1 January

2021 NYE

The Ballina Visitor Information Centre have been fielding LOTS of Christmas Day enquiries about places that will be open and and now the enquiries are turning to New Years Eve. Due to COVID the normal annual New Years Eve festivities are not going ahead so if your business is holding a New Years function or event please let us know so we can promote.

Live Music Grants Round 2

Round two of the Live Music Australia program that is designed to assist in the national recovery of the live music sector from the impacts of COVID-19 is now open for applications. Round two will again provide support to small to medium venues, as they begin to reopen and resume the regular performance of original Australian live music. Applications for round two will close on 18 February 2021.

Sandology Workshops

School Holidays have commenced and with families, kids and visitors looking for things to do these tools will be very helpful for you! Activities perfect for kids have been loaded to the What's On calendar so make sure you keep up to date each day with what's on and look further ahead as some events and activities must be booked beforehand and spaces will fill up fast.

Tennis Competition Comes to Ballina

The annual Ballina New Year Tennis Open is on again from 2-5 January 2021. Watch the best of the best as they hit the courts as part of the Australian Ranking Tournament for Tennis.

Tourism Australia

Tourism Australia has launched their latest campaign, inviting young people living in New Zealand to travel to Australia this summer for a working holiday. The campaign targets young Kiwis as well as young international travellers living in New Zealand who are eligible

Love Lennox Festival

A big congratulations to the Festival and Event funding recipients who have received a share of $120,000 from Ballina Shire Council's 2021/22 Festival and Event sponsorship funding program.

Industry Tool Kit

The NSW Government has launched a new toolkit, which aims to better equip businesses in the face of challenges, such as natural disasters and other disruptions.

Out of the Blue Adventures River Cruise

Keep up to date with What's On around the region - weekend markets, local, major & special events, exhibitions and bookable tours - by checking the What's On calendar. This is a great tool to share with your visitors, guests, friends and family to help them plan their stay.

NSW The Great Escape Webinar

Join an industry webinar to find out about NSW Road Trips, an upcoming state-wide marketing program delivered by Destination NSW.

Dine & Discover NSW

Announced in the NSW State Government Budget was the Out & About Voucher scheme now called Dine & Discover NSW, aimed at supporting local business recovery. 

Lennox Head Community Market

Council recently invited expressions of interest for the management of the Lennox Head Community Market.  Unfortunately, no proposals for the operation of the market were received. 

Lennox Head Community Market

Northern Rivers NSW

Have you seen the new Northern Rivers NSW brand yet? The brand is the symbol of a new economic and cultural era for one of New South Wales oldest, diverse and alluring regions. Collectively representing the Northern Rivers of NSW, from the Tweed border to the Clarence Valley, the brand is an exciting opportunity for businesses

PC: Open Studios - Christopher Dean

Keep up to date with What's On around the region - weekend markets, local, major & special events, exhibitions and bookable tours - by checking the What's On calendar. This is a great tool to share with your visitors, guests, friends and family to help them plan their stay.

Kids on Flat Rock Beach

The Summer School Holidays are creeping up and before we know it the Northern Rivers will be brimming with visitors and local families enjoying our region. Just like every holidays, the Ballina Visitor Information Centre will be distributing a School Holiday Activity Sheet which is

What's On

Keep up to date with What's On around the region - weekend markets, local, major & special events, exhibitions and bookable tours - by checking the What's On calendar. This is a great tool to share with your visitors, guests, friends and family to help them plan their stay.

Business Events Funding

The Australian Trade and Investment Commission (Austrade) is calling on business event owners to register expressions of interest (EOI) to take part in the Federal Governments $50 million Business Events Grants program. The program will allow eligible businesses to apply for grants of up $250,000 to cover up to 50 per cent

Infection Control Training

Could your business benefit from infection prevention and control training and certification to keep your staff and customers safe from Coronavirus? Staff who undertake this online training will receive a nationally recognised qualification and will have been trained to the highest standard.

The training is a government subsidised and free of charge in all states (excluding SA where there is a $15 charge). To access the training, simply fill out the form

Interstate Visitors Encouraged To Take A Great Escape

Interstate visitors are being encouraged to come take a break in NSW as an extension of the NSW’s Government’s ‘Love NSW’ tourism recovery campaign.

‘The Great Escape’ campaign is targeting those travellers eager to venture beyond State borders after the restrictions of the past few months.

DEstination North Coast

Every minute of every day, Tourism delivers $9,787 of visitor spend into North Coast - that is almost $14.1 million per day!!

Attached is the Value of Tourismdocument for the North Coast for 2019. 

Program To Develop World Class Farm Stays

Accommodation giant Airbnb is providing $70,000 in funding for a new Australian Regional Tourism (ART) platform to help rural communities develop “world class farmstays”.

Short Term Holiday Letting Changes

Short-term rental accommodation hosts, guests, letting agents and online booking platform operators in NSW will soon be subject to strict new laws with a mandatory Code of Conduct for the industry to begin in December.

Make your event an experience

In this Masterclass you will learn how to turn your event into a memorable experience for your guests.

Build New Revenue Streams

In this Masterclass you will learn how to develop new income streams for your event

National Parks Wildlife Service Minyon Falls Improvements

Work will soon commence on a major upgrade to the Minyon Falls visitor precinct as part of the largest ever investment into National Park visitor infrastructure.

A Couple Walking

A section of the Coastal Recreational Walk, south of Boulder Beach carpark, will be temporarily closed to pedestrians for the upgrade of a 200-metre long section including a small boardwalk as part of the Coastal Recreational Walk project.

Christmas Celebrations
Christmas CelebrationsHave you started thinking about how your workplace will celebrate Christmas ? This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance in booking your work Christmas party. We have some great ideas to change it up a little this year!

Tex Perkins coming to Lennox Cultural Centre

With venues being shut for so long it is very exciting to see shows, live music and entertainment returning! Most shows are ticketed so make sure you keep up to date with what's on and when to avoid missing out!

Lennox Community Market

Ballina Shire Council is inviting Expressions of Interest (EOIs) for the management and operation of the Lennox Head Community Market at Williams Reserve for a three-year period.

Australia Day 2020

Ballina Shire Council Mayor, David Wright is delighted to announce the opening of nominations for the 2021 Ballina Shire Australia Day Awards. The annual awards program brings the community together to recognise and celebrate the achievements of outstanding members and groups in our community.

Three Day Relocation of Visitor Centre

The Ballina Visitor Information Centre will be temporarily operating in the Richmond Room from Wednesday 21 October to Friday 23 October 2020 due to essential maintenance.

SCU Innovation Districts Challenge

In partnership with the NSW Government, Southern Cross University has announced a call for Expressions of Interest for Innovation Districts R&D Covid-19 Challenges.

SCU Innovation Districts Challenge

Ballina Comfort Inn

Accommodation property operators are invited to the Ballina Comfort Inn for an industry meet and greet over lunch where discussion will be focused on how stakeholders are surviving during COVID-19 and what can be done as businesses to support each other during this time.

Ballina Comfort Inn

Outdoor music performance

Restrictions at hospitality venues will be eased from this Friday 16 October to allow one patron for every two square metres in outdoor areas (previously this was one person per four square metres).

Hamish Blake and Zoe Foster-Blake

Tourism Australia has launch phase two of the Holiday Here This Year campaign with a television commercial featuring Hamish Blake and his wife Zoe. You may recall that Tourism Australia first launched the Holiday Here This Year campaign in January 2020 to support the bushfire recovery by urging Australians to take a domestic holiday and provide a much-needed boost to tourism operators and communities around the country.

Free Webinar

If you want your business to be a lean, mean, marketing machine then ensure you join this upcoming webinar presented by Vim & Zest in collaboration with Northern Rivers Food

Killen Falls

Ballina Shire Council will be undertaking upgrades to the walking track to the Killen Falls viewing platform and carrying out revegetation works in the Killen Falls Drive area. The walking track will be closed from 19 October 2020 to 13 November 2020 (weather permitting) while the works are underway.

Daniel Champagne

Live music is returning in style with a COVID safe performance at Park Lane Theatre on Saturday the 24 October by guitar virtuoso Daniel Champagne.

Tender Writing Workshop

Ballina Shire Council is providing a free four hour workshop to assist small businesses to help them improve their capacity in tendering for government contracts, as part of NSW Small Business Month.

Get Ready Business Toolkit

Local business owners can prepare for emergencies and disasters in five simple steps. Download the free Get Ready Business toolkit from Resilience NSW as part of Small Business Month to get started. You think it will never happen to your business, until it does. Are you ready?

Christmas Photo

Are you opening on Christmas Day? Please inform the Ballina Visitor Information Centre of your trading hours so we can share this with visitors and also list you on the directory page for as being open on Christmas Day. Staff are already getting enquiries on places open for lunch and as bookings will be required we want to be able to let locals and visitors know who to contact.

Tender Writing Workshops

As part of NSW Small Business Month, Ballina Shire Council will be running a free four hour workshop on Monday 19 October 2020 to assist small businesses in tendering for government contracts. The free training session is a great opportunity for businesses to fine-tune their tender writing skills to help win that tender. For more information or to register Click here 

Destination North Coast

Destination North Coast invite stakeholders to a 'whole of industry' update.

Fly Pelican

Following the success of a trial between Dubbo Regional Council, Ballina Shire Council, and Fly Pelican, the popular Dubbo-Ballina flight route will be extended until 31 January 2021, with additional flights also added to the schedule. The original trial period was due to expire on Friday 20 November 2020. Flights on the Canberra - Ballina flight route have also been extended.

Couple arriving at Ballina Airport

Quarantine-free travel between New Zealand and New South Wales and the Northern Territory will start on 16 October in a major boost for the tourism industry. 

Australia Day Award Winners

Give our local unsung heroes the recognition they deserve by nominating them for the 2021 Ballina Shire Australia Day Awards. 

It's easy to nominate online.

Nominations close Monday 30 November 2020.

Pop Denison Park, Shaws Bay

Dredging at Shaws Bay has commenced to improve the health of the bay, as well as improving recreational amenities for the community as part of Ballina Shire Council's Coastal Zone Management Plan.

Become a volunteer tourism ambassador

Are you looking to make new friends, be involved in your local community, enhance your knowledge and learn new skills?

Social Media Strategy

Destination North Coast (DNC) wish to thank those industry stakeholders who participated in the recent DNC Social Media Usage & Knowledge Survey.  Your input to this survey has informed creation of the DNC Library of Social Media Resources which they hope will be a valuable tool for you and support development of your business's Social Media Strategy. 

QLD Border Restrictions Ease

Queensland's Border Bubble To Expand - The Premier of Queensland Annastacia Palaszczuk MP announced that the Queensland's border 'bubble' zone will expand from 1am on Thursday, October 1 to include Byron, Ballina, Lismore, Richmond Valley and Glen Innes council areas. 

The Senior NSW edition

With the easing of public health orders and lifting of travel restrictions The NSW Edition of The Senior wishes to engage with locals who know exactly what makes their town so special. The publication is wanting to share your local stories with their 556,824 readers encouraging them to visit the Northern Rivers region.

TRA Releases 2018/19 Data

The Regional Tourism Satellite Accounts (RTSA) provide information on the importance of tourism for each of Australia's tourism regions. The reports are published annually and provide measures of tourism gross value add, tourism gross domestic product, tourism employment and tourism trade.

The Spring School Holiday Activity Sheet is FULL! Plus extra daily activities are listed on the Events CalendarThe activity sheet covers attractions and activities across the Northern Rivers. Find out WHAT'S ON these school holidays and let your guests know what they can do with their family.

Sam Mac comes to Ballina Tuesday 15 Sept

Channel Seven's Sunrise Weather was broadcasted from the North Wall in Ballina on Tuesday 15 September.

Sam Mac comes to Ballina Tuesday 15 Sept

Channel Seven's Sunrise Weather with presenter Sam Mac (Mcmillan) will broadcast from the North Wall in Ballina tomorrow morning from 5:30am - 8:30am.

Ballina Surf Club Set Up for an Event

Thousands of jobs across the tourism and hospitality industry will be backed through a $50 million injection announced by the Federal Government, helping to restart Australia's vital business events sector. 

COVID Safe Badge Digital

COVID Safe Badge Digital

The COVID Safe check-in tool has now gone live across NSW. Be sure to register to allow easy check-in for customers.

Ballina is Synonymous with Fresh Seafood

Food, boutique beer and distillery lovers across Australia are set to put the Northern Rivers on their travel itinerary, with the NSW Government supporting the Northern Rivers Food tourism initiative in conjunction with Northern Rivers Food.

Kin Local Eatery Ballina

It's so positive to see new operators opening their doors in our region, a big welcome from the Ballina Tourism Team! Find out more about who has opened new businesses in the heart of Ballina and make sure you pop in to update yourself and share with your own visitors.

R U OK day image

R U OK? Day will be celebrated tomorrow Thursday 10 September. This important day highlights how conversations can make a big difference. Life’s challenges can leave people feeling helpless, hopeless, afraid, disconnected and at genuine risk.

Develop Your Business Webinar

Destination NSW recently hosted the Discuss and Develop your Business Webinar as part of the NSW First Program.

2021- 2030 Destination Management Plan Adopted
Destination NSW Online Webinars

Destination NSW Online WebinarsDestination NSW has made available a suite of Quick Tips Web Tutorials on their corporate website to assist tourism businesses with their next steps towards recovery from the COVID-19 period.

RISE Funding for Arts and Cultural Festivals and Events

The Australian Government has released the guidelines for the RISE Fund and the Sustainability Fund ahead of the formal call for applications on 31 August, giving arts organisations and companies an opportunity to review the criteria and prepare their applications.

Support local

Australians are being urged to support our tourism operators by booking an experience with new monthly figures released, showing domestic tourism spending fell by $11.7 billion in April and May of this year, according to new monthly figures released today by Tourism Research Australia (TRA).

Insurance Industry Inquiry

The Australian Small Business and Family Enterprise Ombudsman (ASBFEO) has launched an inquiry to investigate the practices of the insurance industry that impact small businesses and consider whether small business insurance products are fit for purpose.

Business Connect Webinars

A new online toolkit is helping businesses as they continue to navigate the challenges of COVID-19.


Keep up to date with community activies, markets and special events by reguarly checking the What's On Calendar

If you have something you would like to add please don't hesitate to contact a member of the Ballina Tourism Team - This email address is being protected from spambots. You need JavaScript enabled to view it. or 1800 777 666


Exciting news for our industry! Ballina Byron Gateway Airport has announced the commencement of direct flights between Dubbo and the Northern Rivers via regional airline FlyPelican.

Cancellation Policy

Do you have your accommodation property, tour or workshop as a bookable product on the destination website Please make sure you have reviewed and updated your cancellation policy.

Great Southern Nights Music Event

Great Southern Nights is a music event which will bring 1,000 COVID-safe performances to live music venues in Greater Sydney and regional NSW in November (Australian Music Month).

Destination NSW Webinar

Tourism businesses are encouraged to register for a series of free online industry events to hear expert advice about the domestic market and how to work with different distribution partners.

Draft DMP

Ballina Shire Council has prepared the draft 2021-2030 Ballina Coast and Hinterland Destination Management Plan (DMP) and placed it on public exhibition.  


The NSW Government has called on individuals and businesses to redouble their efforts to stop COVID-19 from spreading.

Ballina Fact Sheet

Meet in Regional NSW, Destination NSW's conferencing unit has produced a series of Fact Sheets for established conference destinations to showcase their business events capacity. These fact sheets are available to assist with promoting a destinations capacity and experiences to future meeting planners. 

Business Events Promotional Opportunity

Venues listed on Meet in Regional NSW website can now share details of their latest conferencing deals and promotions via the new feature aimed to showcase venues to potential clients.

Destination NSW CEO Steve Cox

NSW residents and businesses remain on ‘high alert’ to stop the spread of COVID-19, and Destination NSW Chief Executive Officer Steve Cox has called on the industry to show leadership in the community by putting safety first.

Destination NSW presents free webcasts

Destination NSW has released a series of online industry events to support the NSW tourism industry in its COVID-19 recovery. The following digital events will run in late July and throughout August with advance registration required. 

Members of the Northern Rivers Community Foundation

Applications are now open for the Northern Rivers Community Foundation (NRCF) Recovery and Resilience Grants Program. Not for profit community groups across the Northern Rivers impacted by a recent disaster, such as a flood, bushfire, or COVID-19 can now apply for grants from $2,000 - $10,000.

Public transport

The Independent Pricing and Regulatory Tribunal (IPART) are keen to hear from people across regional NSW about their views on local bus services and fares. IPART want to hear what the key issues facing your local community are.

Event Summit 2020

The annual Event Summit will return to Sydney this October and will be free for event stakeholders for the first time in its three-year history in a show of support for the industry. To be held across two iconic Sydney venues on one day - The Royal Botanic Gardens Sydney and The Sydney Opera House, the Event Summit will bring together the events industry and help it get back on its feet.

Tourism Impacts

The March 2020 Tourism Research Australia (TRA) domestic and international regional reports have been released highlighting the impacts of the bushfires and Covid-19 on the industry.

Tourism Statistics

The Regional Tourism Reports detail the performance of the tourism industry by Destination Network area. The combined results for the industry on the North Coast for 2019 were extremely positive overall with over 15.5M visitors (+14%), 28.5M nights (+15%) and a combined spend of $5.1B (+14%).

Business NSW

Business NSW are sending out an invitation to any sole trader/small businesses to be involved in this Super Course pilot program.

Grant Money

If your small business or not-for-profit organisation has experienced a decline in turnover as a result of COVID-19, you may be eligible for a small business recovery grant of between $500 and $3000.

QANTAS inaugural direct flight between Sydney and Ballina

The first Qantas flight in 15 years direct between Sydney and Ballina Byron Gateway Airport landed last Wednesday 1 July.

FlyPelican service from Canberra

On Friday 3 July the Ballina Byron Gateway Airport welcomed the first direct flight between Australia's capital, Canberra, and Northern Rivers NSW via renowned regional airline FlyPelican.

New visitor services desk at Ballina Byron Gateway Airport

Ballina Byron Gateway Airport has a new welcome desk where volunteer ambassadors will meet and greet arriving passengers.

NSW and Victorian border temporary closure

NSW will temporarily close its border with Victoria from 12.01am Wednesday 8 July to contain the spread of COVID-19. The move follows an increase in community transmission of the virus in Melbourne.

Business Recovery Roadshow

The NSW Government is committed to providing practical support to help your business recover from COVID-19. 

Public Health Order

A remade Public Health Order easing a number of restrictions came into effect today, subject to strict social distancing rules.

School Holiday Fun

NSW School Holidays start this Friday afternoon! Ensure you donwload a copy of the School Holiday Activity Sheet or reguarly check the What's On Calendar to arm yourself with ideas to pass on to your visitors.

To find out What's On visit School Holidays Activities July 2020

Ballina Airport

The Australian Government has endorsed health guidelines, supported by key authorities, to give confidence to passengers flying in the post-pandemic era.

Business Events Grants

Applications for the Business Events Boost Program, a new domestic partnership initiative to support industry-led business events marketing and distribution projects, will open 1 July 2020.


The Australian Competition and Consumer Commission ('ACCC') has issued guidance to assist small businesses to understand their rights and obligations when issuing refunds in response to the coronavirus under the Australian Consumer Law. 

Ballina Byron Gateway Airport

In a welcome boost to the regional economy, Ballina Byron Gateway Airport has announced the commencement of direct flights between Australias capital, Canberra, and Northern Rivers NSW via renowned regional airline FlyPelican.

Small Business Grants

Thousands of small businesses reopening across the State after the COVID-19 shutdown will benefit from funding of up to $3,000 under a new Small Business Recovery Grant.

Covid Safe

As business activity across NSW continues to pick up, tourism operators are reminded to follow all NSW Government and health advice.

Meet in Regional NSW

A free listing for businesses who supply products and services to the conference industry in regional NSW is now available on the Meet in Regional NSW website!

Karen, Krishna, Alicia & Teegan

The Ballina Visitor Centre reopened their doors on Monday and we are responding to enquiries from locals and visitors about what what businesses are trading. We would LOVE to hear from you to find out if you are open, what hours you are trading and any additional information that would support our service to pass on to customers. 

Airport Ambassadors

On Monday 1 June, regional travel was welcomed back to our beautiful area and with this it brings visitors wanting to experience and explore everything our region has to offer.

Small Business Grants Available

The Council of Small Business Relief Fund Australia (COSBOA) is offering grants to Australian small businesses adversely affected by the Coronavirus (COVID-19) pandemic, with grants made possible by Salesforce. These grants will be offered as a one off payment of $10,000 (including GST) to 67 businesses across Australia.

DNC Webinar Tori Johnson

Want to bring your business into the digital world and tell your business story through social media? Then register for this free webinar on May 27 at 2.30pm. If that time doesn't suit, register anyway and access the recording to watch at a time that suits you.

Regional Travel To Return

NSW Premier Gladys Berejiklian has announced that regional travel will be permitted in NSW from Monday 1 June with travel restrictions to be lifted on this date.

Photo Credit:

Agritourism is a tourism-related experience or product that connects agricultural products, people or places with visitors to a farm or rural land. Whether you are an emerging business or destination, or need to revamp your existing offering, register for the upcoming agritourism webinar, a great opportunity to learn about this sector and to learn to build your Agribusiness.

Business Reopening Post Covid

As restrictions begin to ease and operators are permitted to reopen, there is a lot of talk amongst local businesses as to what the public health orders entail and what that means for your operations. As things change daily or weekly, keep up to date by reguarly checking the websites below so you can act now and be ready for reopening:-

Online Sales Toolkit

The Ballina Coast & Hinterland wishes to come back from COVID-19 bigger, brighter and more appealing to visitors. We want to work with local businesses to promote unique and authentic experiences that give our destination character. Visitors are no doubt spending more time online during this climate, and with all destinations relying on tourism to come back, lets make sure we stand out!

Destination North Coast Webinar

Destination North Coast (DNC) invites you to the third in our FREE Webinar series with the next titled Business Resilience & Continuity Planning, to be held at 2.30pm, Tuesday 12th May.

Council Plans

Council PlansBallina Shire Council has released the draft Delivery Program and Operational Plan for the upcoming financial year. This is your opportunity to find out more about what Council plans to deliver and to have your say. 

NSW First Resources

Destination NSW has developed a new suite of resources as part of its NSW First industry development program to help travel and tourism operators navigate these unprecedented times. 

Online Business

According to Australian Tourism Export Council, there has never been a better time for industry operators to work on their businesses so they have launched an extensive online tourism tutorial series to guide operators through the process. ATEC has developed the ‘Road to Recovery’ Tourism Tutorial Series, a 36-week program designed to provide the tourism industry with all the necessary tools in order to be ready for the bounce back.

Business Connect

More than 60 free online workshops and webinars are now available through Business Connect to help NSW small businesses manage cashflow, change business models, sell goods and services online and market businesses in a challenging environment.

Past Anzac Day in Ballina

Takeaway food and alcohol can be sold this ANZAC Day in a move to help businesses impacted by COVID-19. Liquor & Gaming NSW and NSW Fair Trading have issued a Statement of Regulatory Intent to allow more flexibility.

$10000 Grant

The NSW Government is providing financial support of up to $10,000 to ease pressures on small businesses and non-profit organisations suffering as a result of COVID-19. Applications of this grant are now open for eligible businesses. Further details including; eligibility and how to apply can be found on the Service NSW website.

Fees Licence Relief

Up to 200,000 licence holders operating across various industries, including hospitality, will be relieved of $50 million of NSW Government licence fees. Minister for Finance and Small Business Damien Tudehope said the NSW Government was focused on keeping businesses in business and as many people as possible in jobs.

NSW First

Destination NSW has developed a new suite of resources as part of its NSW First industry development program to help travel and tourism operators navigate these unprecedented times. The resources provide business owners with advice about how to stay in touch with customers, maintaining relationships with media and distribution partners, and opportunities to develop new areas of business.

Discover Ballina Website

These Autumn Holidays are different to any we have ever experienced. The message to stay home, don't visit just now is unusual but necessary. 

Northern Rivers Regional Digital Visitor Hub

The Ballina Tourism Team has been working with BP Australia for over three years to enable a provision of visitor information from the new BP Travel Centre. A visitor information service in the form of a Digital Visitor Hub is set to open on Thursday 16 April 2020. This Centre will proceed as scheduled due to the fuel and takeaway food component being deemed by the State Government as an essential service.

Free Webinar

Destination North Coast invites you to join a FREE Webinar at 10.00am, Friday 17th April 2020, as they endeavour to unpack the various Stimulus Packages available during the COVID-19 Crisis.

Call out to local artisans

Are you a small local artisan that produces non-perishable items? The Department of Foreign Affairs and Trade (DFAT) are looking for local artisans in bushfire affected areas to supply locally-made goods to be packaged up in gift bags for future international events and forums.

Last opportunity to have your say

This week is the last opportunity to have your say during the consultation process for the future direction of tourism within the Ballina Coast & Hinterland. The survey shall close on Thursday 16 April. Have your say anonymously on what actions need to be delivered upon for a successful Ballina Shire tourism industry in the future by taking 10 minutes to complete this SURVEY

Visit NSW

Are you a tourism operator? Attraction, tour, food & beverage, accommodation provider? Are you profiled on Visit NSW? If not, why not! What is Get Connected? Get Connected is Destination NSW's website membership program. Powered by the ATDW-Online platform, Get Connected is the gateway to listing you tourism product or business on and

COVID 19 Impact Survey

Three weeks ago Destination North Coast launched the Coronavirus Impact Survey to collect data on the effects of Coronavirus (Covid-19) on your business. If you haven't already, please spare 2 minutes complete this Coronavirus Impact Survey? The data will be provided to each region to assess the economic impacts and shared with Destination NSW and Tourism Australia. One survey only per business please.


The Australian Competition and Consumer Commission ('ACCC') has issued guidance to assist small businesses to understand their rights and obligations when issuing refunds in response to the coronavirus under the Australian Consumer Law. 

Holiday here in your own backyard

Holiday here in your own backyard

Does your business have professional video footage that would inspire visitation and encourage locals and visitors to enjoy what you have to offer?

Caravan Parks Order Amended

The NSW Government has announced amendments to the Public Health Order regarding restrictions on caravan parks and camping grounds.

TAFE NSW fee-free short courses

In response to the COVID-19 pandemic, The NSW Government in conjunction with TAFE NSW announced on Monday that they will be offering a selection of 21 fee-free short courses.

Create long-term strategies

As businesses adapt to the changes of the current COVID-19 situation, Business Australia remains focused on keeping you informed. Research suggests now is the time to step aside, look at your business and create long-term strategies to implement and plan ahead for the future.


Thousands of small businesses across NSW struggling to cope with the COVID-19 restrictions will receive grants of up to $10,000 under a new assistance scheme announced by Premier Gladys Berejiklian, Treasurer Dominic Perrottet and Minister for Finance and Small Business Damien Tudehope.

Strategies for Business Continuity Resilience

You're not alone! Join this practical, wisdom-sharing panel discussion with highly experienced local business leaders and mentors on how they have navigated past downturns and are currently managing their businesses to maximise their ability to continue to trade through this period and build ongoing resilience.

Business Connect

To facilitate social distancing for our residents, Ballina Shire Council is coordinating Ballina Business Connect, a service to enable residents to obtain staple household items without having to leave home.

All retailers who can provide staple items, such as groceries and essential daily needs, are invited to register for Ballina Business Connect.

Ballina Business Package

Ballina Shire Council has announced a business package to support local business and residents during and after the COVID-19 pandemic.

The package includes:

Destination North Coast

Below is Destination North Coasts latest Industry Development and resources on How to Stay Productive When Working and Tips from Tourism eSchool. Useful information that may support your business through these tough times.

Brookies Gin Hand Sanitiser

The NSW Government is calling on manufacturers around the state to help fill gaps in the global supply of critical medical equipment and hygiene products. This opportunity will not only fill a much needed gap in critical supplies depleted by COVID-19, but will allow some businesses to keep their employees on the job for longer when they may not have been able to.

Minyon Falls - Nightcap National Park

In response to tighter Australian and NSW Government health directives on social distancing and non-essential travel to prevent the transmission of COVID-19, NSW National Parks and Wildlife Service (NPWS) is putting in place important measures for the health and safety of our staff, visitors and the wider community that we need to let you know about. This is a rapidly changing situation, so please check NPWS COVID-19 regularly for updates and answers to frequently asked questions.


The Australian Government will inject an extra $49.8 million into the Export Market Development Grants (EMDG) program in the 2019-20 financial year, allowing exporters and tourism businesses to get additional reimbursements for costs incurred in marketing their products and services around the world.

COVID 19 Survey

Last week Destination North Coast launched the Coronavirus Impact Survey to collect data on the effects of Coronavirus (Covid-19) on your business. If you haven't already, please spare 2 minutes to answer these 11 questions in this Coronavirus Impact Survey. The data will be provided to each region to assess the economic impacts and shared with Destination NSW and Tourism Australia.

Zoom Call #allinthistogether

The Destination North Coast Business Events team is hosting weekly online #allinthistogether informal online morning tea sessions for businesses during this difficult and challenging time.

Public Health Orders

Are you having difficulty understanding the Public Health Orders issued by the NSW Government in regards to COVID-19?

Business Connect

To facilitate social distancing for our residents, Ballina Shire Council is coordinating Ballina Business Connect, a service to enable residents to obtain staple household items without having to leave home.

All retailers who can provide staple items, such as groceries and essential daily needs, are invited to register for Ballina Business Connect.

COVID 19 Survey

Destination North Coast is collecting data on the effects of Coronavirus (Covid-19) on your business. Can you please spare 2 minutes to answer these 11 questions in this Coronavirus Impact Survey? The data will be provided to each region to assess the economic impacts and shared with Destination NSW and Tourism Australia.


In planning for recovery, during this extremely difficult time we encourage those with Bookeasy accounts to review the products and availability listed on Bookeasy.

business connect

business connectThe State Government is running a series of webcasts through the Business Connect program to help businesses experiencing disruption. 

seasonal vege boxes from Harvest Deli

seasonal vege boxes from Harvest DeliAre you open for business? does your business offer services that can support the community at this time? tell us what you are doing and we will share and promote your services to direct customers your way.



Download a copy of the latest 'What's On' guide to stay in the know - markets, live music, theatre, activities for families, local tours, dining promotions and so much more! 

Print them off and share them with your guests and visiting friends and family.

Ballina Food and Wine Festival

Organising and running an event is hard work! There are lots of challenges that event organisers face so rEvents Academy have organised 9 webinars with different themes to help tackle some of these. Securing sponsors, recruiting volunteers, Keeping it fresh are just some of the webinars available so visit Event Managers Master Classes for more info or to register.

newcastle perm

newcastle perm

Newcastle Permanent Charitable Foundation's next funding round will open soon on 25 March. Applications are being accepted for funding of projects that help people facing disadvantage, marginalisation and isolation in regional communities until 4 May.

Macadamia Castle Wildlife Guardians

The School Holiday Sheet is always very popular and we often have lots of locals (and visitors) seeking it prior to the holidays commencing so they can book. The Ballina Tourism Team are seeking any family friendly activities, events or holiday specials to include and it's FREE to be included! The School Hoiday Activity Sheet not only promotes our region but encourages visitors to explore our region with all the things to see and do!

NowsTheTimeToLoveNSW 2020 PC Destination NSW

Get involved with this State-wide Campaign by using hashtags on your social media posts ... the more you hashtag and share, the more visitors will be motivated to book a holiday to the region and utilise your property, activity, restaurant etc.

Regional Events Fund

Regional communities, in particular those affected by bushfires and drought, can now apply for $1 million worth of grants to deliver events that attract visitors and provide an economic boost to local businesses.


Have your say now on the future direction of tourism for the Ballina Coast & Hinterland! You can have your say anonymously on what actions need to be delivered upon for a successful Ballina Shire tourism industry into the future by taking 10 minutes to complete this SURVEY



See What's On across the Northern Rivers with our handy fortnightly guide. Print off copies to give to your guests or pop into the Ballina Visitor Information Centre for copies.

Download your copy here!

Rocky Creek Dam Spills

Rocky Creek Dam SpillsAfter a night of hearvy rainfall in the Rocky Creek Dam catchment, the dam level is at full supply with more than 300mm flowing over the spillway.

Tourism Australia backing regional areas

Tourism Australia backing regional areasTourism Australia have announced a $10million Federal grants program which has been allocated from the Bushfire Recovery Fund, part of the Government’s $76 million tourism recovery package to protect jobs, small businesses and local economies by helping get tourists travelling into bushfire affected regions.


lovenswThe recovery of NSW’s tourism industry from the effects of drought and bushfires is in everyone’s hands with Destination NSW launching its new marketing campaign, Now’s The Time To Love NSW.

Whats On Valentines Weekend

Keep up to date with weekend markets, events and activities so you can inform your visitors where to go and what to do by visiting WHAT'S ON

Do you have an activity or event you would like promoted? Click on SUBMIT YOUR EVENT along with an image so we can promote it for you - free of charge!

Any questions, please contact us on 1800 777 666.

Current DMP for 2014-2020

It's time to plan ahead and have your say on what actions need to be delivered upon to have a successful tourism industry into the future. Survey answers are anonymous and feedback provided through this consultaion process will be used in developing the strategy within the new Destination Management Plan (DMP) for the Ballina Shire.

Destination NSW

Is your business listed on Get Connected? Get Connected is a data warehouse that allows all NSW tourism related operators to list their products free-of-charge on Destination NSWs consumer websites - and, allowing them to reach more than 1.7 million potential visitors per month.


virusThe Chief Medical Officer for the Australian Government, Professor Brendan Murphy, has issued some early advice and guidance for tourism operators on managing concerns over the Coronavirus.

Ballina Airport Terminal

The transit hub of Northern Rivers, Ballina Byron Gateway Airport, has received a massive boost with the announcement that Qantas will commence daily services to and from Sydney.

Inflatable Fun

There are still plenty of visitors in the area so if you have families staying or visiting your establishment, make sure you let them know about all the fun activities happening daily throughout the region. The School Holiday Activity Sheet is a very popular tool that can be printed and handed out to guests on arrival or pinned up on a noticeboard in your business.

To download a copy visit School Holiday Fun

Australian Bushfire Photo Credit

Below is a A MESSAGE FROM DESTINATION NSW regarding the NSW bushfires:

Our thoughts and sympathies are with families and communities affected by the unprecedented bushfires in NSW, and our eternal thanks go to the emergency services who continue to battle the bushfires across the state.

What's On This Week

What's On This Week

Find the handy Fortnightly What's On Sheet here and be sure to provide it to your visitors for ideas for what to see and do during their stay. For further details along with our school holiday program please visit 

Small Business Support

Small Business Support

The Small Business Commission have provided the Ballina Tourism Team with information on practical support to help all businesses affected by the NSW bushfires, from damaged or destroyed property to disrupted business and reduced income. Following are the resources available to you to assist with recovery from the disasters.

Guests arriving at Riversleigh Guesthouse

If you are bookable through the destination website and through the Ballina Visitor Information Centre then you would know that we use Bookeasy as our booking engine. Bookeasy is an Australian owned and operated business, based on the Gold Coast, with many staff having been with the company for more than a decade!

Ballina Food & Wine Festival

Congratulations to the following Festivals and Events that have secured council funding through the Festival & Evants Sponsorship Program for events in 2020/2021:

* Love Lennox Festival
* Skullcandy Oz Grom Open
* Quota International Alstonville/Wollongbar Craft & Garden Fair
* New Years Eve Family Festival


The Christmas holiday period is fast approaching which means it is time to check your Bookeasy profile. Bookeasy is the booking system used by the Ballina Tourism Team to book tours, experiences and accommodation on and through the Ballina Visitor Information Centre. Working together allows more exposure for your business and more sales!

AAm Cover

How does the North Coast compare? Check out North Coast NSW region's accommodation performance in the latest Australian Accommodation Monitor.

Airport Ambassadors

The Ballina Byron Gateway Airport continues to grow, breaking records with annual passenger numbers currently at over 530,000 per annum and now is your chance to get your business in front of them! The upcoming cycle for the DL brochure board, within the arrivals terminal is great value for money at only $150 (including GST) for the six month cycle starting on Thursday 2 January 2020 through until Tuesday 30 June 2020.

Video Toolkit

Is video working well for your tourist destination or tourism business? Could it be better? The Tourism Business and Destination Video Toolkit Webinars are designed for Business Owners, Sales & Marketing managers, Communications teams and anyone managing video content in the Tourism & Events industries.

Meet in Regional NSW Suppliers

 Meet in Regional NSW Suppliers

Meet In Regional NSW - Venue & Supplier Listing Update
Make sure your Venue or Supplier listing is up to date or that you are listed, if your business supports Business Events/Conferences on this FREE Destination NSW directory.

Buy Regional This Christmas

Buy Regional This ChristmasCity dwellers in NSW and beyond are encouraged to support regional communities in drought-hit areas by buying regional. Recently launched by the Deputy Premier, Matt Moran and regional advocates Grace Brennan #BuyfromtheBush and Cassandra McLaren #OneDayClosertoRain, the buyregional website will be strongly promoted in the run-up to Christmas. The Government run site has already been widely publicised and traffic is over 40,000 page views so far.

Austrade Tourism 2030

 Austrade Tourism 2030

Have your say on the future of the tourism industry in Australia! Austrade invites you to join this webinar and be part of development of Tourism 2030.

Business Events Lunch

Business Events LunchNorth Coast Business Events is hosting business event buyers and would love for industry members to join in for a networking lunch on Friday 1 November at 11:30am.

Bookings can be made directly with Bec at The Point Restaurant, Ballina by calling 02 6618 1188. RSVP by Friday 25 October. For more information click here 

When: Friday 1 November 
Time: 11:30am
Where: The Point Ballina within Ramada

Ladies enjoying Sample Food Festival

It's gearing up to be a BIG weekend in the Northern Rivers - Fair Go Skatefest in Ballina & Sample Food Festival in Bangalow are two huge events drawing big crowds to the region. Don't forget to check out the What's ON Calendar for an extensive list of markets, tours, workshops and other local events.

Digital Bootcamp 780x600

Does your business need to learn more about the online digital world? Net Stripes and Ballina Chamber of Commerce are hosting a Digital Bootcamp tailored to the digital needs of retail, professional services and the service industryto provide a rich understanding of what it takes to drive traffic, convert customers and increase sales within your business.

Ladies enjoying the Village Life

Discover the cafes and culture of Newrybar in the latest article on the Ballina Byron Life Blog #ballinabyronlife - read and share the article Discover Newrybar


Northern Rivers Community Gallery launch new exhibitions today, Thursday 29 August at 5:30pm. See Ballina Players latest production, Victorian State Ballet and get along to the Byron Bay or Lismore Sunday Market plus LOTS more....... Visit WHATS ON for a full list of events and happenings!

Or check out the Tours and Attractions for a extensive list of bookable tours your visitors can experience!

tiger air front cover

tiger air front cover

The Ballina Tourism team has secured an amazing opportunity in Tigertales, Tiger Air's inflight magazine and are offering 8 local operators the opportunity to be part of our feature on 'Top 10 Insta-worthy Experiences' in the Northern Rivers! yes two spots have already gone!!

Hanging Rock Jewellery Exhibitor at Quota Craft & Garden Fair

Find out Whats On this weekend by checking our event calendar! Big events include Quota Craft & Garden Fair - a two day fair showcasing the finest hand-made crafts from artisans across the region combined with a garden fair. Plenty of activities, guest speakers and local talent! 

Destination NSW

Did you know that Destination NSW offers a series of webcasts that cover topics such as product development, appying for funding, inbound strategy and more!

Experience the Northern Rivers NSW

Experience the Northern Rivers NSW

One lucky business can win $1200 worth of FREE advertising in the next destination marketing campaign while enjoyed places to eat, drink, shop, stay and play!

Have your say on Short Term Holiday Letting

The NSW Government is proposing changes to short-term rental accommodation (STRA) through a state-wide planning framework, a mandatory Code of Conduct and changes to strata legislation. The introduction of a new industry-led STRA property register is also being considered.

Whats On This Weekend North Coast Mud Trail PC Brooke Clunie

Find out What's On this weekend so you have something to look forward to throughout your working week! The North Coast Mud Trail is a huge drawcard to the region with over 21 local ceramists and potters opening their studios for the weekend - not that you we need an excuse for a scenic hinterland drive!

Lennox Head Chamber of Commerce Business Awards Photo credit Barefruit Marketing

Have you got your tickets to the 2019 Lennox Head Business Awards Gala Event? This year the Gala night will be at Beef & Beach in Lennox Head. There will be entertainment, award presentations, delicious food and drinks. Get recognised, celebrate your achievements, eat some great food and share a drink with other business owners.

Ballina Chamber Business Awards

The Ballina Chamber of Commerce held their Business Awards on Saturday night. On behalf of the Ballina Tourism Team a huge congratulations to all the winners and nominees! 

Bangalow Music Festival

Keep up to date with What's Happening throughout the region this week - let visitors know about events, markets, tours and activities they can head along to.

Visit WHAT'S ON for more information and to print your copy for your visitors. Teven Tintenbar Public Schools Annual Country Fair, Bangalow Music Festival, brewery tours, live music and local markets.

Ballina Tourism Staff showcasing the NEW Northern Rivers Visitor Guide

The Ballina Tourism Team wish to extend their sincere gratitude to all of those involved in the Northern Rivers Visitor Guide publication. The guide was officially launched at the Ballina Visitor Information Centre on Monday 5 August in a fun expo style event.

Staff of Ballina tourism industry ready to reveal new Visitor Guide

Tourism operators are getting ready for the big reveal as to what the new Northern Rivers Visitor Guide will look like.

Have you RSVP'ed to the launch of the Northern Rivers Visitor Guide. You can RSVP here now.

Have you RSVP'ed?

Have you RSVP'ed?Have your RSVP'ed to the Northern Rivers Visitor Guide Launch? 

Greg Grainger from Travel Oz

Greg Grainger from Travel Oz

Did you watch the Ballina Coast & Hinterland Travel Oz segment?
If you missed it catch up here

Byron Writers Festival

Make sure your front of house staff and visitors know what's happening around the Northern Rivers this week - it may increase their length of stay in our region!

Visit WHAT'S ON for more information and to print your copy for your visitors. Byron Writers Festival is always a huge drawcard, the whales are in the peak of their season so tours are booking out fast -

Launch image Northern Rivers Visitor Guide

Launch image Northern Rivers Visitor Guide To launch the new Northern Rivers visitor guide that showcases over 260 experiences for visitors and locals to enjoy, we are asking advertisers to bring the book to life by showcasing themselves at the launch. 

Airport Brochure Stand

Airport Brochure Stand The next cycle to advertise at the Ballina Byron Gateway Airport in the DL brochure board has commenced however if you are wanting to secure a spot it is not too late! 

Ballina's River Street upgrade

Ballina's River Street upgrade

Council is committed to renewing the infrastructure in our town centres to enhance the public amenity and help deliver improved economic outcomes for our local business community. Council has allocated $2.7 million for the final stage of the River Street Upgrade, between Moon and Grant Street.

Launch Event Invite 12:15 arrival 5 Monday August 2019

 Launch Event Invite 12:15 arrival 5 Monday August 2019

For the first time in years the Northern Rivers will have a visitor guide showcasing over 260 experiences for visitors and locals to enjoy. This is all thanks to over 150 local businesses collaborating to bring this project to life.

Tourism Awards photo

 Tourism Awards photo

27 leading tourism businesses, events, and visitor experiences have been announced as finalists in the North Coast’s only industry-backed tourism awards, the 2019 North Coast Regional Tourism Awards.

Bus Group Tour

Seller applications are open until Tuesday 16th July for Australia Marketplace China 2019. The event will be held in Chengdu from 11th to 15th November and includes pre-scheduled appointments between buyers and sellers, and opportunities to network at the official event functions.

Visitor services at its best!

Visitor services at its best!The Ballina tourism team will soon launch its latest marketing tool used to promote the wider region to prospective visitors. The guide is currently being printed after months of hard work by the Tourism team and local businesses.

School Holiday Fun

"I'm bored!" is something you do not want to hear over the Schoool Holidays so make sure you download a copy of the Winter School Holiday Activity Sheet which is loaded with free and affordable activities to keep visitors and families busy over the holiday season.

NSW Tourism Awards

NSW Tourism AwardsEvery year, the NSW Tourism Awards shines a spotlight on excellence in tourism so entering is worth every minute! It is a great opportunity to market and promote your business if you are a finalist or an Award winner. You have to be in it to win it!



AIME is currently the leading exhibition in Australia for the meetings, incentives and events Industry taking place in Melbourne from 17-19 February. There are only 3 booths remaining if you are interested in co-exhibiting with Destination NSW.

Farmers co-operating

Farmers co-operatingAssists existing small to medium Australian producers, farmers and manufacturers to innovate and grow their business.

Coles Nurture Fund apply online before Friday 30 August 2019.

A group of seniors

A group of seniorsThe Grants Program provides seed funding to organisations and councils to run local festival events and activities that provide opportunities for people over 60 to remain active, healthy, engaged and contributing to their local communities.

Apply online before Friday 9th August.

Regional Producer

Regional ProducerQANTAS has unveiled a new multimillion dollar grants initiative, including free flights, that will aim to support regional communities across the country.


Destination North Coast will hold their next Board Meeting in the Lennox Head Cultural and Community Centre on Wednesday 29th May and invite our industry colleagues to join the DNC team and Board afterwards for a casual networking event with details below.


Destination North Coast will hold their next Board Meeting in the Lennox Head Cultural and Community Centre on Wednesday 29th May and invite our industry colleagues to join the DNC team and Board afterwards for a casual networking event with details below.

Regional Tourism Awards

In 2019, Regional Tourism Awards invite nominations from six Destination Networks including the North Coast.

The program provides tourism organisations and individuals the opportunity to gain recognition for their success and promote tourism within their region. 

Regional Tourism Awards

Do you have an outstanding tourism business? If so get your applications in to the 2019 Regional Tourism Awards now before the 24 May deadline.

In 2019, Regional Tourism Awards invite nominations from six Destination Networks including the North Coast.

The program provides tourism organisations and individuals the opportunity to gain recognition for their success and promote tourism within their region. 

Sourdough image lightbulb

Sourdough Business Pathways is hosting the Future of Business in Ballina discussion, collaboration and growth event at Ramada Hotel this Friday 10 May. Secure your place now.

Exceptional Service Skills are Vital for North Coast Businesses

Workforce development/skills and training issues are often nominated as a key issue faced by regional tourism businesses.

Pop Art Paste Ups at Northern Rivers Community Gallery

Keep family, friends and visitors busy these School Holidays. There is so much to do and experience the only tough thing choice is deciding WHAT activity to do! Check out the Whats On Calendar for daily events and activities or download a copy of the School Holiday Activity Sheet for an overview.

Goodbye Prue, Welcome Krishna

A familiar voice and face finishes up this week, Prue is going on maternity leave. Prue has worked at the Ballina Visitor information Centre and Community Spaces for over three years and has become an integral part of our team Prue will be missed by us all while she settles into her new role of motherhood, we wish her all the best for the birth of her new little bundle of joy.

Newrybar Merchants

Time is running out to be part of the new and exciting Insiders Guide to the Northern Rivers, co-ordinated by the Ballina Tourism Team.

Applications are closing this week and we don’t want you to miss out on a feature in our exciting new destination marketing campaign. This publication will be distributed throughout the region and beyond.

Maca Castle Wildlife Guardians

Submit Your School Holiday Activity to the Ballina Tourism Team for the School Holiday Activity Sheet. We are seeking any family friendly activities, events or holiday specials to include in our School Holiday Sheet and is FREEfor you to be included.

Ballina Tourism Team

The Ballina Tourism Team are ecstatic that for the first time ever, Ballina has welcomed over one million visitors. The news that 1,028 000 people visited the Ballina Shire in the 17/18 fiscal year was confirmed by Tourism Research Australia. 

New Visitor Guide - Experience the Region Like a Local

The Ballina Tourism team wants businesses across the region to be part of a new visitor guide to attract holiday makers to the Northern Rivers.

VIP Tours Macadamia Castle

The Macadamia Castle has just launched a new VIP Tour. This new intimate experience provides exclusive behind-the-scenes access of the Macadamia Castle's Animal Park, where participants have a dedicated Keeper to meet native, endangered and farmyard animals one-on-one.

Behind the Barrel

It is exciting to see new tours and activities in the region so we wanted to share some of the latest ones to join our industry!


School may be back but we are still finding their are people about on holidays and looking for things to do. If you have guests staying, make sure you keep up to date with What's On so you can keep them entertained.


School Holiday Fun

"I'm bored!" is something you do not want to hear over the Schoool Holidays so make sure you download a copy of the Summer School Holiday Activity Sheet which is loaded with free and affordable activities to keep visitors and families busy over the holiday season.

Event Funding Opportunities

The NSW Regional Business Event Development Fund has been designed by Destination NSW to help stakeholders create, attract and support exciting business events for regional NSW and to support new business event initiatives. 


Find out whats happening around the Ballina Coast & Hinterland by clicking WHATS ON

Odyssey Wake Surf n Ski

Odyssey Wake Surf N Ski is Ballina Coast & Hinterlands newest recreational business and offers Wakeboarding, Water Skiing and Wake Surfing from 1st timers to advanced. Located on the beautiful Richmond River, Odyssey Wake Surf N Ski aims to give visitors an alluring water sports experience of enjoyment, local scenery, sublime water conditions and fun.

Export Ready Product

It is that time of the year again to update our list of Export-ready Product with Destination NSW and if you are wondering if that is you then please go through the checklist below and let us know!

Lennox Head Workshop

Thank you to the operators that recently attended the industry collaboration workshops. It was great to see so much enthusiasm, a willingness to share and work together.

For those that were unable to attend, the feedback from the workshops shows an overwhelming desire to engage in cross-selling opportunities.

The Market ON DUSK

We are very excited to help promote a new summer market which will be known as The Market ON DUSK at Missingham Bridge Ampitheatre held over four summer evenings in December and January.


Boosting the Visitor Economy Together - FREE Workshops. If you would like to attract more visitors to your business and get bigger bang for your buck, then don't miss this free workshop designed with your needs in mind.

Travellers Guide to NSW

The Tourism Group, supported by Destination New South Wales is publishing the second annual edition of Traveller's Guide to New South Wales.

Ballina Country Music Festival

Mark it in your calendar - the 2018 Ballina Country Music Festival will be held Friday 2nd, Saturday 3rd & Sunday 4th November. This is the 7th year for this annual event which is a 3 day festival with Adam Brand headlining and over 100 other artists providing free entertainment across 6 stages throughout 5 venues.

NSW National Park App

Visitors to our region come to relax and unwind and National Parks are a popular day trip for many. 

NSW National Parks and Wildlife Service has released a new mobile app, providing park visitors with information and maps at their fingertips to help improve their experience.

Tourism Research Australia

The latest statistics are in regarding visitor numbers and spending in different areas. Tourism Research Australia have updated the LGA visitor data and Ballina Coast & Hinterland now have 728,000 visitors per annum who spend $255 million while in our shire.

bw bvic 282

bw bvic 282Business Connect (funded by the NSW Government) will be running a series of Digital Bootcamps in Ballina. Four sessions will be on offer to help you to achieve your business goals using digital capabilities. 

Day 1: Small business digital readiness, Customer personas & buying cycle: Thursday 8th November (1pm-6.30pm)

Lady relaxing at Montanna Retreat

The holidays have certainly started with a bang! With QLD already a week in, NSW starting this Friday PLUS sporting events such as the Mens Masters National Hockey Championships and the Oceania Cup bringing in families from all over Australia, it is no wonder accommodation properties are heavily booked.

Ballina Fair Reptiles

Keep your visiting families busy these school holidays - download your copy of the School Holiday Activity Sheet. We love the school holidays here at the Ballina Visitor Information Centre and have compiled a list of fun actvities that are on offer these holidays to keep the kids busy.

Mens National Master Hockey

Just a reminder that the National Mens Hockey Masters Championships will be held in Ballina and Lismore from tomorrow, Thursday 20 September to Sunday 7 October 2018.

food festival pic

Event organisers across rural and regional NSW holding events between January and June 2019, are encouraged to apply for the NSW Government's Flagship Event Fund, which has now opened.

Happy Kids

Submit Your School Holiday Activity to the Ballina Tourism Team for the School Holiday Activity Sheet.

Whats On

To keep up to date on what's happening around the area this weekend click Whats On

Ballina Triathlon

This weeked Ballina will welcome visitors from across the state and Queensland to host the Ballina Triathlon which will be based at Pop Denison Park, Shaws Bay, East Ballina. Download a copy of the Ballina Triathlon Factsheet showing the road closures, detours and provides further information regarding the event.

Destination NSW Logo

The practical Inbound Strategy Workshop is designed to provide tourism businesses, such as tours, attractions and accommodation, with the necessary steps to develop and sell export-ready tourism products to the international travel trade.

What's On

Find out What's On around the area this weekend - North Coast Mud Trail, Rainbow Region Dragon Boat Regatta, Rous Bonfire & Fireworks, Bangalow BBQ & Bluegrass Festival, Ballina Markets and more!

Unique Experiences Booklet

The Ballina Tourism Team have been working hard with businesses around the Northern Rivers to create an A5 booklet showcasing bookable experiences for locals and visitors that will make lasting memories.

You should receive a copy of this new marketing tool in the post over the next few days.

2016 Ballina Coast Hinterland Visitor Guide

What marketing channels do you use to promote your business? 

The Tourism Team at Ballina Shire Council would like to hear from you in regards to the promotional channels you value and would like to work cooperatively in, with your fellow industry members, to promote the destination.

Whats On

Find out What's On around the area this weekend - Bangalow Music Festival, family fun at Richmond Christian College 25th Birthday Celebrations, Seabird Rescue Fundraiser, Lennox Community Market and more!

If you have an event, workshop or something that should be included please contact us on 1800 777 666 or submit online

Social Media Logos

Is your business on Social Media? Do you have a facebook or instagram account? Please tag us in your photos so we can share them on our sites! If we aren't already following your business, please invite us so we can start following you too!

Airport Brochure Stand

The next cycle to advertise at the Ballina Byron Gateway Airport in the DL brochure board has commenced however if you are wanting to secure a spot it is not too late! We have 5 spots left!


AIME is one of the most important trade exhibition in Australia and the asia-pacific region for meetings, conventions, events and incentive travel.

BC&H Events Calendar

Find out What's On around the area this weekend -  Byron Writers Festival, Newrybar Fireworks & Fair, Seabird Rescue Fundraiser, local markets, beer making workshops and more!

If you have an event, workshop or something that should be included please contact us on 1800 777 666 or submit online 

NRCG Call Out

Northern Rivers Community Gallery (NRCG) is currently inviting exhibition applications across all artforms from artists, artist groups and curators for the 2019 exhibition program.

Experience the Unique Booklet

The Ballina Tourism team have produced a new booklet to inspire locals and visitors. The booklet showcases indulgent activities as well as things for adventure seekers, food and nature lovers, arts and culture buffs and those wanting to relax and nurture themselves.

Ladies shopping in Riley Burnett

If you have a business in Lennox Head, it is time to get recognised for all your hard work!

Nominations are now open until 15 August with the awards Gala dinner taking place at Shelter on 3 September.

The award categories are varied so for futher details and to nominate your business, go to the Chamber website  for all the details. 

BC&H Events Calendar

Find out What's On around the area this weekend - Grand Opening of Ballina & Alstonville Pools, local markets, distillery tours and more!

If you have an event, workshop or something that should be included please contact us on 1800 777 666 or submit online 

Lady Working From Home

Operating a small business from home is growing in popularity as people look for ways to supplement their income without the overheads.

Family in Lennox Head CBD

Ballina Shire Council has commenced the Lennox Village Vision: The Future of Lennox Head Village Centre (LVV) project. The Lennox Village Vision project seeks to gather community feedback on issues and ideas for the Lennox Head village centre.

Lady taking photo

The Ballina Visitor Information Centre is seeking images of your business! Whether it is accommodation, an activity, attraction, tour or restaurant - we are wanting to build our operator portfolios of businesses in the Ballina Shire and surrounds.

Going Up

The North Coast has achieved its highest volume of international nights and expenditure on record with 352,700 international visitors up 6.6 per cent on the previous year who stayed 3.9 million nights (+10.7%) in the North Coast and spent $242.3 million (+21.3 per cent).

Ballina Tourism Team Christmas Photo

On behalf of the Ballina Tourism Team we would like to wish all our wonderful operators and industry stakeholders a very Merry Christmas and a fantastic holiday season. 

It has been a great year working closely with lots of businesses and we have big things already planned for 2019 which we cannot wait to share with you all!

Australia Day Joint Sports Award 2017

Each year Ballina Shire Council recognises our local heroes through the Australia Day Awards. However, there is a catch for the awards to be successful, and that is community participation.

The visitor economy is worth $240M annually to the Ballina LGA

Tourism Research Australia has released the latest Local Government Area Visitor Profile reports for all LGAs in Australia, including the Ballina Local Government Area Tourism Profile.

Fred Wright and his wife from Caravan and Motorhome On Tour

Caravan and Motorhome On Tour's DVD Presenter, Fred Wright has arrived into town and popped into the Ballina Visitor Information Centre this morning asking what there is to see and do in the area.

Girls building a sandcastle at the beach

There is always something fun to do during the school holidays throughout the Ballina Coast & Hinterland. Whether it is a day at the beach, visiting the various attractions, venturing into the hinterland or participating in activities there is something for all ages.

Download the SCHOOL HOLIDAY ACTIVITY SHEET and assist visitors to plan their holiday!

Travel Grammer comes to Ballina

Choice Hotels is hosting the “TravelGrammer” competition where 20 up-and-coming Instagrammers from the travel/food sector will experience a different location within Australia from Saturday morning 18 November to Sunday afternoon 19 November, where one lucky participant will be staying at Quality Hotel Ballina.


The NSW First Webinar Program includes four free webcasts on funding from Destination NSW, which you can view for insight into the funds, eligibility and tips on writing applications.

Event by the Richmond River, Ballina

The Regional Flagship Events Program is now open. The program was established to identify and support events in NSW that have the potential to act as 'cornerstone' or Flagship, tourism events for their area by attracting overnight visitation and delivering long-term benefits to their region.

Staying at Montanna Retreat, Lennox Head

In response to Cyclone Debbie and the associated flooding earlier this year, the Tourism team has been working with our local industry partners, Destination North Coast and Destination NSW to drive return visitation to the region.

Industry Launch at the Ballina Visitor Centre

The Ballina Coast & Hinterland video launch was a huge success and we would like to thank all of you that attended and made it such an enjoyable and successful night.

Have your say on Arts and Culture in the Shire

The Lennox Head Cultural and Community Centre is seeking community feedback through a survey, to continue the successful implementation of its arts and entertainment program.

Explore the NSW North Coast

The New South Wales Government has announced a dedicated Flood Recovery Support Program worth $300 000 to help bring visitors back to the NSW North Coast.

Planning for a sustainable future for Tourism

Destination Byron is inviting all local businesses and operators to attend the Annual Tourism Symposium Beyond the Byron Boom on Friday 18 August.

Have your say on short-term holiday letting

There has been a rapid increase in short-term holiday letting (STHL) both nationally and in New South Wales since the emergence of online bookings sales have been made available.

Become more accessible for people with a disability

Local Government New South Wales (LGNSW) has organised a morning event in August to discuss Inclusive Tourism.

August Exhibitions Launch

The Northern Rivers Community Gallery (NRCG) is launching four exciting new exhibitions on Thursday 27 July and is welcoming the community and visitors to join them in the gallery. We encourage you to inform your visitors about these upcoming exhibitions and support our local gallery and all the artists work on exhibition.

Destination NSW upcoming webinar

Destination NSW continues to provide free webinars and webcasts throughout the month of August to our industry, this month focusing on Inbound Strategy and the Regional Tourism Fund Co-operative Marketing Program.

Ballina Shire's Vision for the next 10 years

For those who provided input to the Community Strategic Plan (CSP) during the public exhibition period, we would like to thank you. The CSP, Our Community Our Future, for the next 10 years was adopted by Council at the June Ordinary Meeting. 

Apply for Regional Tourism Funding

Destination NSW is offering $4.5 million of funding to support Regional Tourism in New South Wales. Expressions of interest to the Regional Tourism Funding program are open throughout the year. 

Acknowledge your team's success

The Lennox Head Business Awards are closing tomorrow. Do not miss this opportunity to nominate your business and receive recognition for your business's success.

Celebrate NAIDOC week

NAIDOC Week celebrations commence this Saturday, 1 July and everyone is invited to attend. NAIDOC is the abbreviation of National Aborigines and Islanders Day Observance Committee. The week long celebrations provide an opportunity for all of us to reflect on and acknowledge the history, culture and achievements of Aboriginal people.

Regional conferencing announcement

Destination NSW CEO Sandra Chipchase announced the appointment of Ms Helen Parker to the position of Manager, Regional Conferencing.

Apply for event funding

Destination NSW continues the free, live webcasts as part of the NSW First program. During July the webinar will focus on applying for regional event funding.

Destination NSW presents free webcasts

Destination NSW continues the live, free webcasts as part of the NSW First program. June's webcast focus is to grow the Youth market and Aboriginal cultural tourism.

Are you instantly bookable?

Online travel planning is one of the fast growing uses of the internet, with a high proportion of consumers booking accommodation and tours online. Consumers now expect to be able to book and pay for travel products instantly, at the click of a mouse.

Business awards now open

Entries in the 2017 Ballina Coast & Hinterland Northern Star Business Excellence Awards are NOW OPEN!

NSW Regional Tourism set to soar

Destination NSW Chief Executive Officer Sandra Chipchase announced that Mr Stephen Mahoney will be joining the Destination NSW team as General Manager – Regional.

Destination North Coast announce brand new team

As part of the ongoing restructure of tourism across regional NSW, Adam Marshall, Minister for Tourism and Major Events and Member for Lismore Thomas George have announced that Lismore will be the location for one of the newly formed Destination Networks driving the visitor economy in regional NSW.

Destination NSW presents free webcasts

Destination NSW will conduct free webcasts, starting with Events Funding in June and July. These first Events webcasts will discuss how new and emerging regional events can apply for funding through the Regional Flagship Events Program. These live, free webcasts will be presented online by Destination NSW as part of the NSW First program.

Airport received over half a million passengers

Over half a million passengers have flown with airlines into and from the Ballina Byron Gateway Airport in the past 12 months.  The Australian Department of Infrastructure and Regional Development has just released the domestic aviation activity for March 2017.

Have your say on Ballina Shire's Community Strategic Plan

Ballina Shire Council prepares documents to plan the future direction of our shire and to assist with our service delivery. Community consultation is a key element in preparing these documents. We encourage you to view the documents listed below and provide feedback via the feedback links.

Tell your visitors about the exhibition opening at NRCG

Let your visitors know about the upcoming Northern Rivers Community Gallery (NRCG) exhibitions launch event tomorrow evening, Thursday 25 May at 5:30pm.
NRGC presents four exciting new exhibitions welcoming the community and visitors to join them in the Gallery.

Advertise at the airport

>The Ballina Byron Gateway Airport receives over 481,000 passengers a year. Expose your business to thousands of visitors and locals alike with advertising space on the DL brochure stand.

Community organisations can apply for a donation

Ballina Shire Council provides donations each year to local community groups.

Applications are now open for the 2017/2018 Donations Programs. 

Attending a webinar

Destination NSW is now delivering the NSW First Program to assist NSW tourism businesses to develop, promote and sell their tourism products.

Ben Purnell performing at the Lennox Community Centre

The Ballina Visitor Information Centre is a powerful resource to promoting your upcoming event to visitors and locals. 

Skateboarding at Ballina Skate Park

Ballina Shire Council is seeking expressions of interest from organisations to coordinate a skateboarding event between 1 July and 31 December 2017 and 2018.

filming locations seminar

This June, Screenworks (supported by Screen NSW) will present a one day ticketed Seminar focusing on Filming Locations.

Award winners at the Tourism Awards

The NSW Tourism Awards acknowledge and celebrate tourism excellence. This program rewards businesses that demonstrate significant achievement throughout the year.

Everyone loves holidays in regional NSW

Destination NSW has launched the What I Love About Holidays in NSW campaign, a program designed to inspire people to take more holidays in Regional NSW. Destination NSW invite you, as a valued NSW tourism stakeholder to participate in and support the campaign.

Airport terminal to be upgraded

There’s no arguing Ballina Shire is stunning, and soon the region will have an airport to match. Plans to upgrade the Ballina Byron Airport terminal have been unveiled and are set to make life much more comfortable for our region’s travellers.

Ballina U18 touch football player makes a break

Some of the State's best young touch football players will be playing in Ballina this weekend when our local club hosts the 2017 NSW Junior Regional Tournament at Saunders Oval.

Reminder that Rotarian's arrive May 5

Ballina is set to get a tourism boost when it hosts the 2017 Rotary Conference in just over two weeks time. The conference will be held from Friday 5 to Monday 8 May 2017 and is set to attract over 700 people from 52 different Rotary Clubs.

Artist impression of the proposed Ballina Marina

Ballina Shire Council has prepared the draft Ballina Marina Master Plan depicting a proposal to transform the West Ballina Trawler Harbour area into a multi-functional marina and public precinct over the next ten to 20 years and is now seeking your feedback.

Help shape the future of the plateau

Ballina Shire Council is asking the community for thoughts, ideas and feedback on the future of Wollongbar, and also Alstonville, through the strategic planning process.

NRCG exhibition flyer

Let your visitors know about the upcoming Northern Rivers Community Gallery (NRCG) exhibitions launch event next Thursday 27 April.
NRGC presents four exciting new exhibitions in May and welcomes community and visitors to join them in the Gallery.

Celebrate ANZAC day in the Ballina Shire

Here is a program of Anzac Day services taking place in the Ballina Shire this Tuesday 25 April. 
Remind your visitors to set their early morning wake up calls so they to can be involved.

Nominate someone for an Australia Day Award

The Ballina Shire Australia Day Awards program brings the community together each and every year to recognise and celebrate the outstanding achievements of community minded individuals and groups in our shire. The program is now open and we need your help!

Shop local this Easter

You would have to be hoppin' mad not to support our local businesses this Easter. 
The Ballina Visitor Information Centre stocks a range of locally made Easter treats and other goodies so, you will be sure to find something for the whole family here.

Swim at patrolled beaches

Tell your visitors to swim between the flags this long weekend by providing them with details of the surf patrolled beaches.

Ballina Manor Boutique Hotel named finalist

Ballina Manor Boutique Hotel was named as a finalist in the HotelsCombined Recognition of Excellence Awards for NSW.

This is the inaugural year for the awards which aim to identify the top independent hotels for outstanding customer satisfaction.

Have your say on Ballina Shire's Community Strategic Plan

The Community Strategic Plan (CSP) is the visionary long term document that provides the broader strategic direction for Ballina Shire Council. It outlines key outcomes the council, other agencies and the community will work to achieve over the next ten years.

Award winners at the Tourism Awards

The NSW Tourism Awards acknowledge and celebrate tourism excellence. This program rewards businesses that demonstrate significant achievement throughout the year. Ballina Visitor Information Centre encourage all Ballina Shire businesses to enter the Tourism Awards, let's officially make the Ballina Coast & Hinterland an award winning destination!

Kids Playing Ten Pin in Fawcett Park

Submit your School Holiday Activities for FREE promotion of your event or activity these upcoming holidays!

Festival attendees enjoying the Ballina Coast & Hinterland

Not-for-profit organisations and local councils across NSW are invited to apply for grants of up to $5000 for events that celebrate cultural diversity in their community.

Aboriginal Cultural Ways signage with views overlooking the beach

Council has installed a series of interpretive signs that recognise the Aboriginal cultural heritage values along the Ballina coastline. The Aboriginal Cultural Ways project has been a collaboration between Council, Jali LALC and Ballina Shires's Aboriginal community. The project has also been supported by the NSW Office of Environmental and Heritage and the Heritage Council of NSW.

Eli, the Breath of Fresh Air prize winner

We welcomed 'A Breath of Fresh Air' prize winner Elinor Gubany back to Ballina on the weekend.

Derek Forkgen and Gwenda Demaagd Tourism ambassadors at the airport

The Ballina Visitor Information Centre is accepting applications from locals to become a volunteer for the visitor services desk located within the arrivals terminal at the Ballina Byron Gateway Airport.

State Of the Industry Report 2016

The Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, released Tourism Research Australia’s publication, State of the Industry 2015-16.

Discussion Paper for Ballina Shire's Economic Development Strategy

Ballina Shire Council is preparing an economic development strategy to identify ways Council can support and contribute to economic activity in the shire over the next ten years. 

Use Weibo to attract Chinese visitors

According to Advertising Age, "..China's social landscape is involved in innovations in video, engagement and payment that have evolved differently and faster than anything in the West."

Adam Marshall MP

Northern Tablelands MP Adam Marshall has been appointed to the role of NSW Minister for Tourism and Major Events, and Assistant Minister for Skills.

Ballina Kayaks

Ballina Kayaks is Ballina's newest recreational business to operate in the Ballina Shire. Scott Rawstorne is an Australian Canoeing certified kayak instructor and is the owner and operator of Ballina Kayaks.

2017 Australia Day Award Winners

The 2017 Ballina Shire Australia Day Awards were announced at the official celebrations held in Lennox Head on Thursday 26 January 2017.
Forty-four nominations were received across the categories of Sports, Arts Cultural, Young Citizen, Senior Citizen, Community Event and Local Hero.

We now have a new format for receiving industry news

Welcome to the new Industry Noticeboard with its integrated e-blasts!

With improvements to the destination website and the creation of an Industry Noticeboard,

Make things happen in the Ballina Shire

A new source of funding will be available for community projects in regional Australia under the Building Better Regions Fund (BBRF). The Community Investments Stream of the BBRF will fund community building activities including, but not limited to,

Junior regional touch football coming to Ballina

Ballina Touch Association have been successful in a bid to host the 2017 Junior Regional NSW Touch Football Titles this coming April.

This event will involve competitors in the U14-U18 age divisions (both girls and boys)

Tell us what special events you have planned

Are you hosting a special festive event this season? If so, why haven't you told the This email address is being protected from spambots. You need JavaScript enabled to view it. so that we let visitors know?

If you are hosting an Australia Day event or school holiday activity then please get in contact with the Ballina Visitor

Update to industry on promotion of region

The Ballina Coast and Hinterland region is known for far more than the ocean and surf. People love coming here for the laid back culture and friendly personalities,

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