Discover Ballina - Ballina named finalist in Top Tourism Town Awards
Plan your Ballina Coast and Hinterland escape…

bw montana 035Locals have long understood the beauty of Ballina, but now holidaymakers are gaining a newfound appreciation for our slice of paradise. Ballina has been announced as a finalist for the inaugural Top Tourism Town Awards for NSW, along with 15 other ambitious towns from across the state in the ‘Towns with a population of over 5000 residents’ category.

The Top Tourism Town Awards provide communities, business chambers, visitor centres and local governments with the opportunity to showcase what makes their town special and unique, while encouraging tourism development and increasing visitation.

“These awards are all about community collaboration. Groups such as local chambers of commerce, tourism associations, councils and visitor information centres have come together to showcase their town as a tourism destination worthy of celebrating,” said NSW Tourism Industry Council Executive Manager, Greg Binskin.

“The process was highly competitive with inspiring editorial, images and video content accompanied by a compelling three-to-four-day itinerary essential to be a Top Tourism Town finalist.”

NSW Tourism Industry Council President, Simon Spellicy, said the quality of entries was remarkable and an exciting example of what NSW has to offer.

“It has been great to see so many NSW towns embrace the Top Tourism Town Awards,” said Mr Spellicy. “Enormous work is done by regional towns to attract visitors, all in support of their local businesses and economies, and this has been a wonderful opportunity to acknowledge and reward that work.”

The public are invited to have their say, with voting now open until Friday 14 May 2021.

To share your love for Ballina visit

The winners will be announced by the Hon. Stuart Ayres, Minister for Tourism, Investment and Jobs at the Local Government NSW Destination and Visitor Economy Conference on Thursday 27 May 2021.


To help spread the word, please share the above URL to social media and encourage others to vote for Ballina.

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