Discover Ballina - New NSW Brand - Webinar
Plan your Ballina Coast and Hinterland escape…

NSW Launching a New Tourism BrandBuilding an inspiring brand is key to rebuilding the NSW visitor economy and its resilience. The first in more than a decade, the campaign is designed to deliver growth in visitor nights and spend and accelerate our trajectory to becoming the premier visitor economy of the Asia Pacific.

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry, the Hon Stuart Ayres MP and Destination NSW CEO Steve Cox invite you to the launch of the state’s new Tourism Campaign.
The new campaign will mark the reopening of our state as we welcome back visitors to Sydney and NSW. Building an inspiring brand is key to rebuilding the NSW visitor economy and its resilience. 

Join the session to:
• Learn about the new strategy and campaign and its benefits for the visitor economy of NSW
• Hear about tips and tools to help you leverage the campaign
• Get an exclusive preview of the new TV commercial, to be aired nationwide from 24 October 2021.

The session will be followed by a Q&A with the presenters.
Destination NSW Brand Campaign – Industry Update
Free online webinar
Friday, 22 October
11:00am - 12:00pm

This webinar is presented by Destination NSW, the lead agency, champion and voice of the visitor economy within the NSW Government. To find out about more Destination NSW webinars and tourism business resources, visit or contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Source: Destination NSW

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