Discover Ballina - Accessible Tourism Gets A Push
Plan your Ballina Coast and Hinterland escape…

Ballina Pool an Accessible Attraction A study by Tourism Research Australia revealed three of four people living with disability regularly travel, spending about $3.2 billion each year. And it also showed more would travel if products or technologies were available to support them. 

THRIVE 2030 has identified diversification as one of the key priorities for the recovery of the visitor economy. A greater focus on accessibility will enable tourism operators to attract this emerging and valuable market. Austrade has appointed Push Adventures to deliver the Accessible Tourism Pilot Program, which will encourage tourism operators to explore practical ways to improve the accessibility and inclusiveness of their product or service. The program aims to develop an approach that can be widely adopted, as well as identify “champions” of accessible tourism. The Accessible Tourism Pilot Program was developed together with state and territory tourism organisations.

Beyond this specific project, businesses interested in taking steps to becoming disability confident can consider the Australian Network on Disability.

Source: Austrade

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