Discover Ballina - National Tourism Strategy Announced - Thrive 2030
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 New national tourism strategy - Thrive 2030

The Hon Dan Tehan MP, Minister for Trade, Tourism and Investment has launched THRIVE 2030, the long-term national strategy for the visitor economy. THRIVE 2030 is expected to grow the value of the visitor economy to $230 billion by 2030.

There are more than 300,000 businesses in the visitor economy and it employs, directly and indirectly, more than one million Australians.

Minister for Trade, Tourism and Investment Dan Tehan said the strategy was driven by three core themes: collaboration, modernisation and diversification.

Industry-led and government-enabled, THRIVE 2030 aims to help the sector recover fully and grow sustainably long into the future.

THRIVE 2030 has a comprehensive action plan, with many of the actions working across jurisdictions, and for industry to work alongside governments. Phase 1: Recovery includes:

  • 66 actions across seven policy priorities for the Commonwealth, states and territories, and industry.
  • 21 Commonwealth agencies will be involved in implementing THRIVE 2030.


Source: Austrade

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