Plan your Ballina Coast and Hinterland escape…
 
AAm Cover

How does the North Coast compare? Check out North Coast NSW region's accommodation performance in the latest Australian Accommodation Monitor.

Airport Ambassadors

The Ballina Byron Gateway Airport continues to grow, breaking records with annual passenger numbers currently at over 530,000 per annum and now is your chance to get your business in front of them! The upcoming cycle for the DL brochure board, within the arrivals terminal is great value for money at only $150 (including GST) for the six month cycle starting on Thursday 2 January 2020 through until Tuesday 30 June 2020.

Video Toolkit

Is video working well for your tourist destination or tourism business? Could it be better? The Tourism Business and Destination Video Toolkit Webinars are designed for Business Owners, Sales & Marketing managers, Communications teams and anyone managing video content in the Tourism & Events industries.

Accessible tourism

Inclusive tourism is about making sure your business is accessible to everyone. Seniors, people with disabilities, people with illness or temporary injuries, even families travelling with small children – they are all part of the Accessible Tourism market. It is estimated that 20 percent of Australian adults require some assistance with access and as our population continues to age, this is only expected to grow presenting both a challenge and an opportunity for tourism businesses.

WHATS ON ACROSS THE NORTHERN RIVERS

WHATS ON ACROSS THE NORTHERN RIVERSThere are plenty of events and activities to keep everyone entertained over the coming fortnight across the whole region. Share the What's On Events Calendar with your visitors and print the What's On Guide to help them plan their stay. 

Welcome Cricket Players

Ballina will welcome over 300 visitors to the area for the under 13's Junior 'L J Hooker' Cricket Carnival being held from 6 January to 10 January 2020.

Global Entrepreneurship Week

As part of the Global Entrepreneurship week, the Entrepreneurship Facilitator Service and Southern Cross University Enterprise Lab in partnership with AusIndustry, invite you to attend two FREE workshops.

Greet The Growers

The first event of its kind designed to connect chefs and growers together, giving producers the opportunity to find new buyers and allow local chefs to purchase locally.

WHATS ON across the Northern Rivers

WHATS ON across the Northern Rivers

There are plenty of events and activities to keep the entire family entertained over the coming fortnight across the whole region. Share the What's On Events Calendar with your visitors and print the Fortnightly What's On Sheet to hand out and provide your visitors with ideas for what to see and do. 

EOI for presentations

Get involved in the 2020 Local Government NSW Tourism Conference by submitting a proposal to present. Held from 16 - 18 March 2020 at the Rydges Horizons Snowy Mountains, LGNSW invites expressions of interest from councils and industry wishing to provide speakers to present case studies at the conference. Full details of the topics relating to expressing your interest can be found here.

Meet in Regional NSW Suppliers

 Meet in Regional NSW Suppliers

Meet In Regional NSW - Venue & Supplier Listing Update
Make sure your Venue or Supplier listing is up to date or that you are listed, if your business supports Business Events/Conferences on this FREE Destination NSW directory.

Buy Regional This Christmas

Buy Regional This ChristmasCity dwellers in NSW and beyond are encouraged to support regional communities in drought-hit areas by buying regional. Recently launched by the Deputy Premier, Matt Moran and regional advocates Grace Brennan #BuyfromtheBush and Cassandra McLaren #OneDayClosertoRain, the buyregional website will be strongly promoted in the run-up to Christmas. The Government run site has already been widely publicised and traffic is over 40,000 page views so far.

Austrade Tourism 2030

 Austrade Tourism 2030

Have your say on the future of the tourism industry in Australia! Austrade invites you to join this webinar and be part of development of Tourism 2030.

WHATS ON across the Northern Rivers

WHATS ON across the Northern Rivers

There are plenty of events and activities to keep the entire family entertained over the coming fortnight across the whole region. Share the What's On Events Calendar with your visitors and print the Fortnightly What's On Sheet to hand out and provide your visitors with ideas for what to see and do. 

Have your say on Short Term Holiday Letting

Airbnb raises polarised opinions amongst residents. Do you have a story to tell about Airbnb?

The Short Term Holiday Letting survey has been extended and now is the time to have your say.

Regional events that boost Ballina overnight stays

Regional events that boost Ballina overnight stays

There are so many events and festivals across our region that attract overnight stays to the Ballina Coast & Hinterland. The 2019/20 Event Calendar can help you plan and market your property around these events for the coming year. Be sure to share this calendar of events with potential guests wishing to stay with you to entice them to stay that extra night or visit again sooner.

WHATS ON across the Northern Rivers

WHATS ON across the Northern Rivers

There are plenty of events and activities to keep the entire family entertained over the coming fortnight across the whole region. Share the What's On Events Calendar with your visitors and print the Fortnightly What's On Sheet to hand out and provide your visitors with ideas for what to see and do. 

WHATS ON across the Northern Rivers

WHATS ON across the Northern Rivers

There are plenty of events and activities to keep the entire family entertained over the coming fortnight across the whole region. Share the What's On Events Calendar with your visitors and print the Fortnightly What's On Sheet to hand out and provide your visitors with ideas for what to see and do. 

Marketing Workshops

Marketing Workshops
Join this free Digital Marketing Tips workshop for tourism businesses and find out about digital marketing and social media opportunities with Destination NSW. Hosted at Peppers Salt Resort Kingscliff from 9:45am-3pm on Thursday 21 November.

Business Events Lunch

Business Events LunchNorth Coast Business Events is hosting business event buyers and would love for industry members to join in for a networking lunch on Friday 1 November at 11:30am.

Bookings can be made directly with Bec at The Point Restaurant, Ballina by calling 02 6618 1188. RSVP by Friday 25 October. For more information click here 

When: Friday 1 November 
Time: 11:30am
Where: The Point Ballina within Ramada

Have your say on Air BnB in the Ballina Shire

Airbnb raises polarised opinions amongst residents. Do you have a story to tell about Airbnb? Click here now to inform us.

small business

small businessOctober’s NSW Small Business Month is for anyone looking to gain new skills to start or grow their business and provides the opportunity to network with like-minded people.

Small Business Month

October is NSW Small Business Month, an opportunity to celebrate the contribution of the region’s small to medium business operators who are significant contributors to healthy local economies and creators of thousands of Northern Rivers jobs.

What's On

There are plenty of events and activities to keep the entire family entertained this week. Share the What's On Events Calendar with your visitors and print the Fortnightly What's On Sheet to hand out from your service counter.  Also remember to refer your guests to the school holiday activity sheet available here ENJOY!

TAFE Ballina and Wollongbar Short Courses

TAFE NSW Ballina and Wollongbar campuses are offering fully government subsidised student training programs for a three (3) week period during November 2019.

Have your say on Short Term Holiday Letting

Airbnb raises polarised opinions amongst residents. Do you have a story to tell about Airbnb?

The Short Term Holiday Letting survey has been extended and now is the time to have your say.

tigerair

tigerairThe Northern Rivers will feature on Tiger Airways flights across Australia in October and November. 

School Holiday Fun

The Northern Rivers is a popular place to be in Spring with visitors holidaying and family and friends staying. The School Holiday Activity Sheet is packed full of a range of different activities, catering for all groups and price points.

Download your copy and put on the fridge or check the Whats On calendar each day to see what fun things you can do with kids.

What's On

There are plenty of events and activities to keep the entire family entertained this week. From designer markets, to workshops, tours, lessons and other great local events. Share the What's On Events Calendar with your visitors and print the Fortnightly What's On Sheet to hand out from your service counter.  ENJOY!

Macadamia Castle Wildlife Guardians

The Ballina Tourism Team put together a popular School Holiday Activity Sheet showcasing all the workshops, attractions, camps and classes available to families throughout the school holidays!

Have Your Say

Businesses in the NSW visitor economy are being encouraged to have their say by participating in a new industry sentiment survey.
The survey is part of the NSW Government’s Visitor Economy Index (VEX) - an initiative of the Visitor Economy Industry Action Plan 2030 (VEIAP) which provides insights into the overall performance of the State’s visitor economy.

Australian Tourism Exchange

ATE 2020 APPLICATIONS ARE NOW OPEN
Applications to attend Australia’s largest annual travel and tourism business-to-business event, Australian Tourism Exchange (ATE), are open. 

Social Media

Tourism Australia has created a four-part video series looking at how the Australian tourism industry can get the most out of social media.

Oceania Cup

The annual Oceania Cup will be held on the 5 & 6 October 2019 with sporting teams travelling from all over the country to the Northern Rivers to particpate.

Ladies enjoying Sample Food Festival

It's gearing up to be a BIG weekend in the Northern Rivers - Fair Go Skatefest in Ballina & Sample Food Festival in Bangalow are two huge events drawing big crowds to the region. Don't forget to check out the What's ON Calendar for an extensive list of markets, tours, workshops and other local events.

Have your say on Short Term Holiday Letting

Airbnb raises polarised opinions amongst residents. Do you have a story to tell about Airbnb?

Digital Bootcamp 780x600

Does your business need to learn more about the online digital world? Net Stripes and Ballina Chamber of Commerce are hosting a Digital Bootcamp tailored to the digital needs of retail, professional services and the service industryto provide a rich understanding of what it takes to drive traffic, convert customers and increase sales within your business.

Ladies enjoying the Village Life

Discover the cafes and culture of Newrybar in the latest article on the Ballina Byron Life Blog #ballinabyronlife - read and share the article Discover Newrybar

WHATS ON

Northern Rivers Community Gallery launch new exhibitions today, Thursday 29 August at 5:30pm. See Ballina Players latest production, Victorian State Ballet and get along to the Byron Bay or Lismore Sunday Market plus LOTS more....... Visit WHATS ON for a full list of events and happenings!

Or check out the Tours and Attractions for a extensive list of bookable tours your visitors can experience!

tiger air front cover

tiger air front cover

The Ballina Tourism team has secured an amazing opportunity in Tigertales, Tiger Air's inflight magazine and are offering 8 local operators the opportunity to be part of our feature on 'Top 10 Insta-worthy Experiences' in the Northern Rivers! yes two spots have already gone!!

Hanging Rock Jewellery Exhibitor at Quota Craft & Garden Fair

Find out Whats On this weekend by checking our event calendar! Big events include Quota Craft & Garden Fair - a two day fair showcasing the finest hand-made crafts from artisans across the region combined with a garden fair. Plenty of activities, guest speakers and local talent! 

Destination NSW

Did you know that Destination NSW offers a series of webcasts that cover topics such as product development, appying for funding, inbound strategy and more!

Experience the Northern Rivers NSW

Experience the Northern Rivers NSW

One lucky business can win $1200 worth of FREE advertising in the next destination marketing campaign while enjoyed places to eat, drink, shop, stay and play!

Have your say on Short Term Holiday Letting

The NSW Government is proposing changes to short-term rental accommodation (STRA) through a state-wide planning framework, a mandatory Code of Conduct and changes to strata legislation. The introduction of a new industry-led STRA property register is also being considered.

Whats On This Weekend North Coast Mud Trail PC Brooke Clunie

Find out What's On this weekend so you have something to look forward to throughout your working week! The North Coast Mud Trail is a huge drawcard to the region with over 21 local ceramists and potters opening their studios for the weekend - not that you we need an excuse for a scenic hinterland drive!

Lennox Head Chamber of Commerce Business Awards Photo credit Barefruit Marketing

Have you got your tickets to the 2019 Lennox Head Business Awards Gala Event? This year the Gala night will be at Beef & Beach in Lennox Head. There will be entertainment, award presentations, delicious food and drinks. Get recognised, celebrate your achievements, eat some great food and share a drink with other business owners.

Ballina Chamber Business Awards

The Ballina Chamber of Commerce held their Business Awards on Saturday night. On behalf of the Ballina Tourism Team a huge congratulations to all the winners and nominees! 

Bangalow Music Festival

Keep up to date with What's Happening throughout the region this week - let visitors know about events, markets, tours and activities they can head along to.

Visit WHAT'S ON for more information and to print your copy for your visitors. Teven Tintenbar Public Schools Annual Country Fair, Bangalow Music Festival, brewery tours, live music and local markets.

Ballina Tourism Staff showcasing the NEW Northern Rivers Visitor Guide

The Ballina Tourism Team wish to extend their sincere gratitude to all of those involved in the Northern Rivers Visitor Guide publication. The guide was officially launched at the Ballina Visitor Information Centre on Monday 5 August in a fun expo style event.

Staff of Ballina tourism industry ready to reveal new Visitor Guide

Tourism operators are getting ready for the big reveal as to what the new Northern Rivers Visitor Guide will look like.

Have you RSVP'ed to the launch of the Northern Rivers Visitor Guide. You can RSVP here now.

Have you RSVP'ed?

Have you RSVP'ed?Have your RSVP'ed to the Northern Rivers Visitor Guide Launch? 

Greg Grainger from Travel Oz

Greg Grainger from Travel Oz

Did you watch the Ballina Coast & Hinterland Travel Oz segment?
If you missed it catch up here

Byron Writers Festival

Make sure your front of house staff and visitors know what's happening around the Northern Rivers this week - it may increase their length of stay in our region!

Visit WHAT'S ON for more information and to print your copy for your visitors. Byron Writers Festival is always a huge drawcard, the whales are in the peak of their season so tours are booking out fast -

Launch image Northern Rivers Visitor Guide

Launch image Northern Rivers Visitor Guide To launch the new Northern Rivers visitor guide that showcases over 260 experiences for visitors and locals to enjoy, we are asking advertisers to bring the book to life by showcasing themselves at the launch. 

Airport Brochure Stand

Airport Brochure Stand The next cycle to advertise at the Ballina Byron Gateway Airport in the DL brochure board has commenced however if you are wanting to secure a spot it is not too late! 

Ballina's River Street upgrade

Ballina's River Street upgrade

Council is committed to renewing the infrastructure in our town centres to enhance the public amenity and help deliver improved economic outcomes for our local business community. Council has allocated $2.7 million for the final stage of the River Street Upgrade, between Moon and Grant Street.

Launch Event Invite 12:15 arrival 5 Monday August 2019

 Launch Event Invite 12:15 arrival 5 Monday August 2019

For the first time in years the Northern Rivers will have a visitor guide showcasing over 260 experiences for visitors and locals to enjoy. This is all thanks to over 150 local businesses collaborating to bring this project to life.

Tourism Awards photo

 Tourism Awards photo

27 leading tourism businesses, events, and visitor experiences have been announced as finalists in the North Coast’s only industry-backed tourism awards, the 2019 North Coast Regional Tourism Awards.

Bus Group Tour

Seller applications are open until Tuesday 16th July for Australia Marketplace China 2019. The event will be held in Chengdu from 11th to 15th November and includes pre-scheduled appointments between buyers and sellers, and opportunities to network at the official event functions.

Visitor services at its best!

Visitor services at its best!The Ballina tourism team will soon launch its latest marketing tool used to promote the wider region to prospective visitors. The guide is currently being printed after months of hard work by the Tourism team and local businesses.

School Holiday Fun

"I'm bored!" is something you do not want to hear over the Schoool Holidays so make sure you download a copy of the Winter School Holiday Activity Sheet which is loaded with free and affordable activities to keep visitors and families busy over the holiday season.

NSW Tourism Awards

NSW Tourism AwardsEvery year, the NSW Tourism Awards shines a spotlight on excellence in tourism so entering is worth every minute! It is a great opportunity to market and promote your business if you are a finalist or an Award winner. You have to be in it to win it!

AIME

AIME

AIME is currently the leading exhibition in Australia for the meetings, incentives and events Industry taking place in Melbourne from 17-19 February. There are only 3 booths remaining if you are interested in co-exhibiting with Destination NSW.

Farmers co-operating

Farmers co-operatingAssists existing small to medium Australian producers, farmers and manufacturers to innovate and grow their business.

Coles Nurture Fund apply online before Friday 30 August 2019.

A group of seniors

A group of seniorsThe Grants Program provides seed funding to organisations and councils to run local festival events and activities that provide opportunities for people over 60 to remain active, healthy, engaged and contributing to their local communities.

Apply online before Friday 9th August.

Regional Producer

Regional ProducerQANTAS has unveiled a new multimillion dollar grants initiative, including free flights, that will aim to support regional communities across the country.

Networking

Destination North Coast will hold their next Board Meeting in the Lennox Head Cultural and Community Centre on Wednesday 29th May and invite our industry colleagues to join the DNC team and Board afterwards for a casual networking event with details below.

Networking

Destination North Coast will hold their next Board Meeting in the Lennox Head Cultural and Community Centre on Wednesday 29th May and invite our industry colleagues to join the DNC team and Board afterwards for a casual networking event with details below.

Regional Tourism Awards

In 2019, Regional Tourism Awards invite nominations from six Destination Networks including the North Coast.

The program provides tourism organisations and individuals the opportunity to gain recognition for their success and promote tourism within their region. 

Regional Tourism Awards

Do you have an outstanding tourism business? If so get your applications in to the 2019 Regional Tourism Awards now before the 24 May deadline.

In 2019, Regional Tourism Awards invite nominations from six Destination Networks including the North Coast.

The program provides tourism organisations and individuals the opportunity to gain recognition for their success and promote tourism within their region. 

Sourdough image lightbulb

Sourdough Business Pathways is hosting the Future of Business in Ballina discussion, collaboration and growth event at Ramada Hotel this Friday 10 May. Secure your place now.

Exceptional Service Skills are Vital for North Coast Businesses

Workforce development/skills and training issues are often nominated as a key issue faced by regional tourism businesses.

Pop Art Paste Ups at Northern Rivers Community Gallery

Keep family, friends and visitors busy these School Holidays. There is so much to do and experience the only tough thing choice is deciding WHAT activity to do! Check out the Whats On Calendar for daily events and activities or download a copy of the School Holiday Activity Sheet for an overview.

Goodbye Prue, Welcome Krishna

A familiar voice and face finishes up this week, Prue is going on maternity leave. Prue has worked at the Ballina Visitor information Centre and Community Spaces for over three years and has become an integral part of our team Prue will be missed by us all while she settles into her new role of motherhood, we wish her all the best for the birth of her new little bundle of joy.

Newrybar Merchants

Time is running out to be part of the new and exciting Insiders Guide to the Northern Rivers, co-ordinated by the Ballina Tourism Team.

Applications are closing this week and we don’t want you to miss out on a feature in our exciting new destination marketing campaign. This publication will be distributed throughout the region and beyond.

Maca Castle Wildlife Guardians

Submit Your School Holiday Activity to the Ballina Tourism Team for the School Holiday Activity Sheet. We are seeking any family friendly activities, events or holiday specials to include in our School Holiday Sheet and is FREEfor you to be included.

Ballina Tourism Team

The Ballina Tourism Team are ecstatic that for the first time ever, Ballina has welcomed over one million visitors. The news that 1,028 000 people visited the Ballina Shire in the 17/18 fiscal year was confirmed by Tourism Research Australia. 

New Visitor Guide - Experience the Region Like a Local

The Ballina Tourism team wants businesses across the region to be part of a new visitor guide to attract holiday makers to the Northern Rivers.

Regional Marketing Campaign image


The 2019 Marketing Prospectus produced by the Ballina Tourism Team is here. There are exciting new opportunities to promote your business available for a limited time. 

Couple looking at rainforest
  • Couple looking at rainforest

You cannot afford to miss out on being part of a collaborative marketing drive to sell the destination and your business.

To find out opportunities and access the 2019 Destination Marketing Prospectus click here.

Click on the booking form to secure your place, bookings close 22 March 2019, so get in quick. 

Got questions?  Call our team on 1800 777 666 and we can personally answer them for you.

VIP Tours Macadamia Castle

The Macadamia Castle has just launched a new VIP Tour. This new intimate experience provides exclusive behind-the-scenes access of the Macadamia Castle's Animal Park, where participants have a dedicated Keeper to meet native, endangered and farmyard animals one-on-one.

Behind the Barrel

It is exciting to see new tours and activities in the region so we wanted to share some of the latest ones to join our industry!

WHATS ON

School may be back but we are still finding their are people about on holidays and looking for things to do. If you have guests staying, make sure you keep up to date with What's On so you can keep them entertained.

WHATS ON

School Holiday Fun

"I'm bored!" is something you do not want to hear over the Schoool Holidays so make sure you download a copy of the Summer School Holiday Activity Sheet which is loaded with free and affordable activities to keep visitors and families busy over the holiday season.

Ballina Tourism Team Christmas Photo

On behalf of the Ballina Tourism Team we would like to wish all our wonderful operators and industry stakeholders a very Merry Christmas and a fantastic holiday season. 

It has been a great year working closely with lots of businesses and we have big things already planned for 2019 which we cannot wait to share with you all!

Event Funding Opportunities

The NSW Regional Business Event Development Fund has been designed by Destination NSW to help stakeholders create, attract and support exciting business events for regional NSW and to support new business event initiatives. 

WHATS ON

Find out whats happening around the Ballina Coast & Hinterland by clicking WHATS ON

Odyssey Wake Surf n Ski

Odyssey Wake Surf N Ski is Ballina Coast & Hinterlands newest recreational business and offers Wakeboarding, Water Skiing and Wake Surfing from 1st timers to advanced. Located on the beautiful Richmond River, Odyssey Wake Surf N Ski aims to give visitors an alluring water sports experience of enjoyment, local scenery, sublime water conditions and fun.

Export Ready Product

It is that time of the year again to update our list of Export-ready Product with Destination NSW and if you are wondering if that is you then please go through the checklist below and let us know!

Lennox Head Workshop

Thank you to the operators that recently attended the industry collaboration workshops. It was great to see so much enthusiasm, a willingness to share and work together.

For those that were unable to attend, the feedback from the workshops shows an overwhelming desire to engage in cross-selling opportunities.

The Market ON DUSK

We are very excited to help promote a new summer market which will be known as The Market ON DUSK at Missingham Bridge Ampitheatre held over four summer evenings in December and January.

Collaboration

Boosting the Visitor Economy Together - FREE Workshops. If you would like to attract more visitors to your business and get bigger bang for your buck, then don't miss this free workshop designed with your needs in mind.

Travellers Guide to NSW

The Tourism Group, supported by Destination New South Wales is publishing the second annual edition of Traveller's Guide to New South Wales.

Ballina Country Music Festival

Mark it in your calendar - the 2018 Ballina Country Music Festival will be held Friday 2nd, Saturday 3rd & Sunday 4th November. This is the 7th year for this annual event which is a 3 day festival with Adam Brand headlining and over 100 other artists providing free entertainment across 6 stages throughout 5 venues.

NSW National Park App

Visitors to our region come to relax and unwind and National Parks are a popular day trip for many. 

NSW National Parks and Wildlife Service has released a new mobile app, providing park visitors with information and maps at their fingertips to help improve their experience.

Tourism Research Australia

The latest statistics are in regarding visitor numbers and spending in different areas. Tourism Research Australia have updated the LGA visitor data and Ballina Coast & Hinterland now have 728,000 visitors per annum who spend $255 million while in our shire.

bw bvic 282

bw bvic 282Business Connect (funded by the NSW Government) will be running a series of Digital Bootcamps in Ballina. Four sessions will be on offer to help you to achieve your business goals using digital capabilities. 

Day 1: Small business digital readiness, Customer personas & buying cycle: Thursday 8th November (1pm-6.30pm)

Lady relaxing at Montanna Retreat

The holidays have certainly started with a bang! With QLD already a week in, NSW starting this Friday PLUS sporting events such as the Mens Masters National Hockey Championships and the Oceania Cup bringing in families from all over Australia, it is no wonder accommodation properties are heavily booked.

Ballina Fair Reptiles

Keep your visiting families busy these school holidays - download your copy of the School Holiday Activity Sheet. We love the school holidays here at the Ballina Visitor Information Centre and have compiled a list of fun actvities that are on offer these holidays to keep the kids busy.

Mens National Master Hockey

Just a reminder that the National Mens Hockey Masters Championships will be held in Ballina and Lismore from tomorrow, Thursday 20 September to Sunday 7 October 2018.

food festival pic

Event organisers across rural and regional NSW holding events between January and June 2019, are encouraged to apply for the NSW Government's Flagship Event Fund, which has now opened.

Happy Kids

Submit Your School Holiday Activity to the Ballina Tourism Team for the School Holiday Activity Sheet.

Whats On

To keep up to date on what's happening around the area this weekend click Whats On

Ballina Triathlon

This weeked Ballina will welcome visitors from across the state and Queensland to host the Ballina Triathlon which will be based at Pop Denison Park, Shaws Bay, East Ballina. Download a copy of the Ballina Triathlon Factsheet showing the road closures, detours and provides further information regarding the event.

Destination NSW Logo

The practical Inbound Strategy Workshop is designed to provide tourism businesses, such as tours, attractions and accommodation, with the necessary steps to develop and sell export-ready tourism products to the international travel trade.

What's On

Find out What's On around the area this weekend - North Coast Mud Trail, Rainbow Region Dragon Boat Regatta, Rous Bonfire & Fireworks, Bangalow BBQ & Bluegrass Festival, Ballina Markets and more!

Unique Experiences Booklet

The Ballina Tourism Team have been working hard with businesses around the Northern Rivers to create an A5 booklet showcasing bookable experiences for locals and visitors that will make lasting memories.

You should receive a copy of this new marketing tool in the post over the next few days.

2016 Ballina Coast Hinterland Visitor Guide

What marketing channels do you use to promote your business? 

The Tourism Team at Ballina Shire Council would like to hear from you in regards to the promotional channels you value and would like to work cooperatively in, with your fellow industry members, to promote the destination.

Whats On

Find out What's On around the area this weekend - Bangalow Music Festival, family fun at Richmond Christian College 25th Birthday Celebrations, Seabird Rescue Fundraiser, Lennox Community Market and more!

If you have an event, workshop or something that should be included please contact us on 1800 777 666 or submit online

Social Media Logos

Is your business on Social Media? Do you have a facebook or instagram account? Please tag us in your photos so we can share them on our sites! If we aren't already following your business, please invite us so we can start following you too!

Airport Brochure Stand

The next cycle to advertise at the Ballina Byron Gateway Airport in the DL brochure board has commenced however if you are wanting to secure a spot it is not too late! We have 5 spots left!

AIME Logo

AIME is one of the most important trade exhibition in Australia and the asia-pacific region for meetings, conventions, events and incentive travel.

BC&H Events Calendar

Find out What's On around the area this weekend -  Byron Writers Festival, Newrybar Fireworks & Fair, Seabird Rescue Fundraiser, local markets, beer making workshops and more!

If you have an event, workshop or something that should be included please contact us on 1800 777 666 or submit online 

NRCG Call Out

Northern Rivers Community Gallery (NRCG) is currently inviting exhibition applications across all artforms from artists, artist groups and curators for the 2019 exhibition program.

Experience the Unique Booklet

The Ballina Tourism team have produced a new booklet to inspire locals and visitors. The booklet showcases indulgent activities as well as things for adventure seekers, food and nature lovers, arts and culture buffs and those wanting to relax and nurture themselves.

Ladies shopping in Riley Burnett

If you have a business in Lennox Head, it is time to get recognised for all your hard work!

Nominations are now open until 15 August with the awards Gala dinner taking place at Shelter on 3 September.

The award categories are varied so for futher details and to nominate your business, go to the Chamber website  for all the details. 

BC&H Events Calendar

Find out What's On around the area this weekend - Grand Opening of Ballina & Alstonville Pools, local markets, distillery tours and more!

If you have an event, workshop or something that should be included please contact us on 1800 777 666 or submit online 

Register to become export-ready

The NSW First Workshop Program run by Destination NSW is hosting export-ready workshops to assist businesses as they prepare to sell their tourism products to the International travel trade.

Men's Hockey Championships coming to the Northern Rivers

Far North Coast Hockey is hosting the National Men's Hockey Championships at the Goonellabah & Ballina Hockey Centre's in September 2018.

Current Visitor Guides

The Tourism Team at Ballina Shire Council would like to hear from you in regards to the promotional channels you value and would like to work cooperatively in, with your fellow industry members, to promote the destination.  

Wildlife Guardians Workshop at Macadamia Castle

Keep the kids busy these school holidays - download your copy of the School Holiday Activity Sheet.

Training Opportunities for Tourism Businesses

Destination NSW has launched their upcoming training workshops for the 2018-19 financial year as part of the NSW First Program. There are a number of topics that will be focused on throughout the year that can assist your business within the Tourism Industry.

Lady Working From Home

Operating a small business from home is growing in popularity as people look for ways to supplement their income without the overheads.

Family in Lennox Head CBD

Ballina Shire Council has commenced the Lennox Village Vision: The Future of Lennox Head Village Centre (LVV) project. The Lennox Village Vision project seeks to gather community feedback on issues and ideas for the Lennox Head village centre.

Local Bus Tour Company

If you are a local transport operator (local hire vehicle, community transport, tourism industry transport operators and those with small buses of 12 seats or less), NSW Point to Point Transport Commission invites attendance at a FREE information session about the point to point transport laws in NSW.

Tourism Australia Logo

Tourism Australia is inviting Northern NSW tourism operators to Industry Networking Events across the region. Bookings are essential. Follow the links for each location below to register.

Visitor Services Officer serving customers

For tourism to be truly sustainable, we must be memorable and remarkable to our visitors; not only because of the natural beauty of our landscape, diverse attractions and activities, but also because of the consistently high level of service and warm welcome that reflects our local regions.

Ballina Byron Gateway Airport Brochure Stand

The Ballina Byron Gateway Airport continues to grow, breaking records with annual passenger numbers currently at over 530,000 per annum. The upcoming cycle for the DL brochure board, within the arrivals terminal, is fast approaching so now is the time to express interest!

DIrectional Signage

The Australian and NSW governments are jointly funding the Woolgoolga to Ballina Pacific Highway upgrade. Roads and Maritime Services’ Pacific Highway Project Office, Pacific Complete and contractor partners are working together to deliver the project.

NSW Tourism Awards 2018

Need a reminder of the benefits of entering the NSW Tourism Awards?

Triathlon Photo Credit Visit NSW

Event details are yet to be finalised but a Ballina Triathlon is to be held on the weekend of August 25 and 26, 2018.

Write submission

The Ballina Coast and Hinterland Business Excellence Awards are about to kick off for another year and writing a submission may seem like a daunting task, but it doesn't have to be.

Ignite Studios

The Northern Rivers Community Gallery has been busy transforming the former Ballina Fire Station into a new art space for our community and they are inviting you to join them as they open their doors for the very first time!

NRCG May Exhibition

Northern Rivers Community Gallery (NRCG) Ballina launches four exciting new exhibitions this month and welcomes the community and visitors to join them in the Gallery.

Please be advised that the Ballina Visitor Information Centre will be closed as a result of a power outage on Tuesday 1 May 2018 due to Essential Energy carrying out upgrade works. The power outage will also impact telephone lines to the Centre.
The Centre will reopen as per normal on Thursday 2 May at 9am.
We apologise for any inconvenience.

Lady taking photo

The Ballina Visitor Information Centre is seeking images of your business! Whether it is accommodation, an activity, attraction, tour or restaurant - we are wanting to build our operator portfolios of businesses in the Ballina Shire and surrounds.

Ballina Chamber Business Excellence Awards

The 2018 Ballina Coast & Hinterland Business Excellence Awards Program is about to kick off for another year!

Kids playing Disc Golf in Ballina

The countdown is on until the NSW School Holidays are here! We love the school holidays here at the Ballina Visitor Information Centre and have compiled a list of fun actvities that are on offer these holidays to keep the kids busy.

Going Up

The North Coast has achieved its highest volume of international nights and expenditure on record with 352,700 international visitors up 6.6 per cent on the previous year who stayed 3.9 million nights (+10.7%) in the North Coast and spent $242.3 million (+21.3 per cent).

Anzac Day Ballina March 2017

Ballina Shire Anzac Day Commemoration Services on Wednesday 25 April 2018:

Family playing Disc Golf at Ballina

Another first for Ballina these coming school holidays. Why not take your kids ice-skating at the Cherry Street Sports Club with real ice from 13 to 29 April.

Boulders Beach

Ballina Shire Council will recieve $880,000 in federal funding for the constructions of a coastal shared pathway from Skennars Head to Lennox Head.

Totally Wild Filming

For over 25 years Totally Wild has been educating Australian children through their action-packed program. Earlier this year, we welcomed Jesse from the Totally Wild Team who interviewed our very own Rachael Jenner, Council's Environmental Health Officer.

NRCG March Exhibitions

The Northern Rivers Community Gallery (NRCG) is launching three exciting new exhibitions on Thursday 8 March and is welcoming the community and visitors to join them in the gallery. 

NRCG

Northern Rivers Community Gallery (NRCG) Ballina launches four exciting new exhibitions this month and welcomes community and visitors to join us in the Gallery.

BCC Awards

Connect with fellow members in a social setting at one of the Ballina Chamber of Commerce special networking events.

Out of the Blue Adventures

Out of the Blue Adventures has recently launched their new Ocean Adventure Tours and River Cruises, operating out of the Richmond River in Ballina.

Gold Coast Commonwealth Games 2018 Logo

Looking for ways that you can capitalise on the Commonwealth Games at the Gold Coast this year? 

Australia Day Joint Sports Award 2017

Each year Ballina Shire Council recognises our local heroes through the Australia Day Awards. However, there is a catch for the awards to be successful, and that is community participation.

Express your interest for the Tasting Table

The Ballina Visitor Information Centre is seeking Expressions of Interest from local producers so that visitors can engage with a Tasting Table in the Centre on weekends and then disperse into the region with an appetite for local food and beverage experiences.

Customers love professionalism

Will your business be open on the public holidays over the festive period? Help our visitors and residents plan for a great festive season on the Ballina Coast & Hinterland this year and fill us (Visitor Centre team members) in on what's happening in your business. 

The visitor economy is worth $240M annually to the Ballina LGA

Tourism Research Australia has released the latest Local Government Area Visitor Profile reports for all LGAs in Australia, including the Ballina Local Government Area Tourism Profile.

Fred Wright and his wife from Caravan and Motorhome On Tour

Caravan and Motorhome On Tour's DVD Presenter, Fred Wright has arrived into town and popped into the Ballina Visitor Information Centre this morning asking what there is to see and do in the area.

Girls building a sandcastle at the beach

There is always something fun to do during the school holidays throughout the Ballina Coast & Hinterland. Whether it is a day at the beach, visiting the various attractions, venturing into the hinterland or participating in activities there is something for all ages.

Download the SCHOOL HOLIDAY ACTIVITY SHEET and assist visitors to plan their holiday!

Plan your stay

As part of  the Northern Rivers Flood Recovery campaign, National Geographic/HotelsCombined worked with Destination NSW to shot video footage for their '4 days away' series which is airing across National Geographic channels via Foxtel in Australia and the National Geographic channel via Sky in New Zealand.

Travel Grammer comes to Ballina

Choice Hotels is hosting the “TravelGrammer” competition where 20 up-and-coming Instagrammers from the travel/food sector will experience a different location within Australia from Saturday morning 18 November to Sunday afternoon 19 November, where one lucky participant will be staying at Quality Hotel Ballina.

Webinars

The NSW First Webinar Program includes four free webcasts on funding from Destination NSW, which you can view for insight into the funds, eligibility and tips on writing applications.

Event by the Richmond River, Ballina

The Regional Flagship Events Program is now open. The program was established to identify and support events in NSW that have the potential to act as 'cornerstone' or Flagship, tourism events for their area by attracting overnight visitation and delivering long-term benefits to their region.

Staying at Montanna Retreat, Lennox Head

In response to Cyclone Debbie and the associated flooding earlier this year, the Tourism team has been working with our local industry partners, Destination North Coast and Destination NSW to drive return visitation to the region.

Industry Launch at the Ballina Visitor Centre

The Ballina Coast & Hinterland video launch was a huge success and we would like to thank all of you that attended and made it such an enjoyable and successful night.

Have your say on Arts and Culture in the Shire

The Lennox Head Cultural and Community Centre is seeking community feedback through a survey, to continue the successful implementation of its arts and entertainment program.

Explore the NSW North Coast

The New South Wales Government has announced a dedicated Flood Recovery Support Program worth $300 000 to help bring visitors back to the NSW North Coast.

Planning for a sustainable future for Tourism

Destination Byron is inviting all local businesses and operators to attend the Annual Tourism Symposium Beyond the Byron Boom on Friday 18 August.

Have your say on short-term holiday letting

There has been a rapid increase in short-term holiday letting (STHL) both nationally and in New South Wales since the emergence of online bookings sales have been made available.

Become more accessible for people with a disability

Local Government New South Wales (LGNSW) has organised a morning event in August to discuss Inclusive Tourism.

August Exhibitions Launch

The Northern Rivers Community Gallery (NRCG) is launching four exciting new exhibitions on Thursday 27 July and is welcoming the community and visitors to join them in the gallery. We encourage you to inform your visitors about these upcoming exhibitions and support our local gallery and all the artists work on exhibition.

Destination NSW upcoming webinar

Destination NSW continues to provide free webinars and webcasts throughout the month of August to our industry, this month focusing on Inbound Strategy and the Regional Tourism Fund Co-operative Marketing Program.

Ballina Shire's Vision for the next 10 years

For those who provided input to the Community Strategic Plan (CSP) during the public exhibition period, we would like to thank you. The CSP, Our Community Our Future, for the next 10 years was adopted by Council at the June Ordinary Meeting. 

Apply for Regional Tourism Funding

Destination NSW is offering $4.5 million of funding to support Regional Tourism in New South Wales. Expressions of interest to the Regional Tourism Funding program are open throughout the year. 

Acknowledge your team's success

The Lennox Head Business Awards are closing tomorrow. Do not miss this opportunity to nominate your business and receive recognition for your business's success.

Celebrate NAIDOC week

NAIDOC Week celebrations commence this Saturday, 1 July and everyone is invited to attend. NAIDOC is the abbreviation of National Aborigines and Islanders Day Observance Committee. The week long celebrations provide an opportunity for all of us to reflect on and acknowledge the history, culture and achievements of Aboriginal people.

Regional conferencing announcement


Destination NSW CEO Sandra Chipchase announced the appointment of Ms Helen Parker to the position of Manager, Regional Conferencing.

Apply for event funding

Destination NSW continues the free, live webcasts as part of the NSW First program. During July the webinar will focus on applying for regional event funding.

Destination NSW presents free webcasts

Destination NSW continues the live, free webcasts as part of the NSW First program. June's webcast focus is to grow the Youth market and Aboriginal cultural tourism.

Are you instantly bookable?

Online travel planning is one of the fast growing uses of the internet, with a high proportion of consumers booking accommodation and tours online. Consumers now expect to be able to book and pay for travel products instantly, at the click of a mouse.

Business awards now open

Entries in the 2017 Ballina Coast & Hinterland Northern Star Business Excellence Awards are NOW OPEN!

NSW Regional Tourism set to soar

Destination NSW Chief Executive Officer Sandra Chipchase announced that Mr Stephen Mahoney will be joining the Destination NSW team as General Manager – Regional.

Destination North Coast announce brand new team

As part of the ongoing restructure of tourism across regional NSW, Adam Marshall, Minister for Tourism and Major Events and Member for Lismore Thomas George have announced that Lismore will be the location for one of the newly formed Destination Networks driving the visitor economy in regional NSW.

Destination NSW presents free webcasts

Destination NSW will conduct free webcasts, starting with Events Funding in June and July. These first Events webcasts will discuss how new and emerging regional events can apply for funding through the Regional Flagship Events Program. These live, free webcasts will be presented online by Destination NSW as part of the NSW First program.

Airport received over half a million passengers

Over half a million passengers have flown with airlines into and from the Ballina Byron Gateway Airport in the past 12 months.  The Australian Department of Infrastructure and Regional Development has just released the domestic aviation activity for March 2017.

Have your say on Ballina Shire's Community Strategic Plan

Ballina Shire Council prepares documents to plan the future direction of our shire and to assist with our service delivery. Community consultation is a key element in preparing these documents. We encourage you to view the documents listed below and provide feedback via the feedback links.

Tell your visitors about the exhibition opening at NRCG

Let your visitors know about the upcoming Northern Rivers Community Gallery (NRCG) exhibitions launch event tomorrow evening, Thursday 25 May at 5:30pm.
NRGC presents four exciting new exhibitions welcoming the community and visitors to join them in the Gallery.

Advertise at the airport

>The Ballina Byron Gateway Airport receives over 481,000 passengers a year. Expose your business to thousands of visitors and locals alike with advertising space on the DL brochure stand.

Community organisations can apply for a donation

Ballina Shire Council provides donations each year to local community groups.

Applications are now open for the 2017/2018 Donations Programs. 

Attending a webinar

Destination NSW is now delivering the NSW First Program to assist NSW tourism businesses to develop, promote and sell their tourism products.

Ben Purnell performing at the Lennox Community Centre

The Ballina Visitor Information Centre is a powerful resource to promoting your upcoming event to visitors and locals. 

Skateboarding at Ballina Skate Park

Ballina Shire Council is seeking expressions of interest from organisations to coordinate a skateboarding event between 1 July and 31 December 2017 and 2018.

filming locations seminar

This June, Screenworks (supported by Screen NSW) will present a one day ticketed Seminar focusing on Filming Locations.

Award winners at the Tourism Awards

The NSW Tourism Awards acknowledge and celebrate tourism excellence. This program rewards businesses that demonstrate significant achievement throughout the year.

Everyone loves holidays in regional NSW

Destination NSW has launched the What I Love About Holidays in NSW campaign, a program designed to inspire people to take more holidays in Regional NSW. Destination NSW invite you, as a valued NSW tourism stakeholder to participate in and support the campaign.

Airport terminal to be upgraded

There’s no arguing Ballina Shire is stunning, and soon the region will have an airport to match. Plans to upgrade the Ballina Byron Airport terminal have been unveiled and are set to make life much more comfortable for our region’s travellers.

Ballina U18 touch football player makes a break

Some of the State's best young touch football players will be playing in Ballina this weekend when our local club hosts the 2017 NSW Junior Regional Tournament at Saunders Oval.

Reminder that Rotarian's arrive May 5

Ballina is set to get a tourism boost when it hosts the 2017 Rotary Conference in just over two weeks time. The conference will be held from Friday 5 to Monday 8 May 2017 and is set to attract over 700 people from 52 different Rotary Clubs.

Artist impression of the proposed Ballina Marina

Ballina Shire Council has prepared the draft Ballina Marina Master Plan depicting a proposal to transform the West Ballina Trawler Harbour area into a multi-functional marina and public precinct over the next ten to 20 years and is now seeking your feedback.

Help shape the future of the plateau

Ballina Shire Council is asking the community for thoughts, ideas and feedback on the future of Wollongbar, and also Alstonville, through the strategic planning process.

NRCG exhibition flyer

Let your visitors know about the upcoming Northern Rivers Community Gallery (NRCG) exhibitions launch event next Thursday 27 April.
NRGC presents four exciting new exhibitions in May and welcomes community and visitors to join them in the Gallery.

Celebrate ANZAC day in the Ballina Shire

Here is a program of Anzac Day services taking place in the Ballina Shire this Tuesday 25 April. 
Remind your visitors to set their early morning wake up calls so they to can be involved.

Nominate someone for an Australia Day Award

The Ballina Shire Australia Day Awards program brings the community together each and every year to recognise and celebrate the outstanding achievements of community minded individuals and groups in our shire. The program is now open and we need your help!

Shop local this Easter

You would have to be hoppin' mad not to support our local businesses this Easter. 
The Ballina Visitor Information Centre stocks a range of locally made Easter treats and other goodies so, you will be sure to find something for the whole family here.

Swim at patrolled beaches

Tell your visitors to swim between the flags this long weekend by providing them with details of the surf patrolled beaches.

Ballina Manor Boutique Hotel named finalist

Ballina Manor Boutique Hotel was named as a finalist in the HotelsCombined Recognition of Excellence Awards for NSW.

This is the inaugural year for the awards which aim to identify the top independent hotels for outstanding customer satisfaction.

Have your say on Ballina Shire's Community Strategic Plan

The Community Strategic Plan (CSP) is the visionary long term document that provides the broader strategic direction for Ballina Shire Council. It outlines key outcomes the council, other agencies and the community will work to achieve over the next ten years.

Award winners at the Tourism Awards

The NSW Tourism Awards acknowledge and celebrate tourism excellence. This program rewards businesses that demonstrate significant achievement throughout the year. Ballina Visitor Information Centre encourage all Ballina Shire businesses to enter the Tourism Awards, let's officially make the Ballina Coast & Hinterland an award winning destination!

Kids Playing Ten Pin in Fawcett Park

Submit your School Holiday Activities for FREE promotion of your event or activity these upcoming holidays!

Festival attendees enjoying the Ballina Coast & Hinterland

Not-for-profit organisations and local councils across NSW are invited to apply for grants of up to $5000 for events that celebrate cultural diversity in their community.

Aboriginal Cultural Ways signage with views overlooking the beach

Council has installed a series of interpretive signs that recognise the Aboriginal cultural heritage values along the Ballina coastline. The Aboriginal Cultural Ways project has been a collaboration between Council, Jali LALC and Ballina Shires's Aboriginal community. The project has also been supported by the NSW Office of Environmental and Heritage and the Heritage Council of NSW.

Eli, the Breath of Fresh Air prize winner

We welcomed 'A Breath of Fresh Air' prize winner Elinor Gubany back to Ballina on the weekend.

Derek Forkgen and Gwenda Demaagd Tourism ambassadors at the airport

The Ballina Visitor Information Centre is accepting applications from locals to become a volunteer for the visitor services desk located within the arrivals terminal at the Ballina Byron Gateway Airport.

State Of the Industry Report 2016

The Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, released Tourism Research Australia’s publication, State of the Industry 2015-16.

Discussion Paper for Ballina Shire's Economic Development Strategy

Ballina Shire Council is preparing an economic development strategy to identify ways Council can support and contribute to economic activity in the shire over the next ten years. 

Use Weibo to attract Chinese visitors

According to Advertising Age, "..China's social landscape is involved in innovations in video, engagement and payment that have evolved differently and faster than anything in the West."

Adam Marshall MP

Northern Tablelands MP Adam Marshall has been appointed to the role of NSW Minister for Tourism and Major Events, and Assistant Minister for Skills.

Ballina Kayaks

Ballina Kayaks is Ballina's newest recreational business to operate in the Ballina Shire. Scott Rawstorne is an Australian Canoeing certified kayak instructor and is the owner and operator of Ballina Kayaks.

2017 Australia Day Award Winners

The 2017 Ballina Shire Australia Day Awards were announced at the official celebrations held in Lennox Head on Thursday 26 January 2017.
Forty-four nominations were received across the categories of Sports, Arts Cultural, Young Citizen, Senior Citizen, Community Event and Local Hero.

We now have a new format for receiving industry news

Welcome to the new Industry Noticeboard with its integrated e-blasts!

With improvements to the destination website and the creation of an Industry Noticeboard,

Make things happen in the Ballina Shire

A new source of funding will be available for community projects in regional Australia under the Building Better Regions Fund (BBRF). The Community Investments Stream of the BBRF will fund community building activities including, but not limited to,

Junior regional touch football coming to Ballina

Ballina Touch Association have been successful in a bid to host the 2017 Junior Regional NSW Touch Football Titles this coming April.

This event will involve competitors in the U14-U18 age divisions (both girls and boys)

Tell us what special events you have planned

Are you hosting a special festive event this season? If so, why haven't you told the This email address is being protected from spambots. You need JavaScript enabled to view it. so that we let visitors know?

If you are hosting an Australia Day event or school holiday activity then please get in contact with the Ballina Visitor

Update to industry on promotion of region


The Ballina Coast and Hinterland region is known for far more than the ocean and surf. People love coming here for the laid back culture and friendly personalities,

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