Plan your Ballina Coast and Hinterland escape…
Australia Day Joint Sports Award 2017

Each year Ballina Shire Council recognises our local heroes through the Australia Day Awards. However, there’s a catch for the awards to be successful – and that’s community participation.

Express your interest for the Tasting Table

The Ballina Visitor Information Centre is seeking Expressions of Interest from local producers so that visitors can engage with a Tasting Table in the Centre on weekends and then disperse into the region with an appetite for local food and beverage experiences.

Customers love professionalism

Will your business be open on the public holidays over the festive period? Help our visitors and residents plan for a great festive season on the Ballina Coast & Hinterland this year and fill us (Visitor Centre team members) in on what's happening in your business. 

The visitor economy is worth $240M annually to the Ballina LGA

Tourism Research Australia has released the latest Local Government Area Visitor Profile reports for all LGAs in Australia, including the Ballina Local Government Area Tourism Profile.

Fred Wright and his wife from Caravan and Motorhome On Tour

Caravan and Motorhome On Tour's DVD Presenter, Fred Wright has arrived into town and popped into the Ballina Visitor Information Centre this morning asking what there is to see and do in the area.

Girls building a sandcastle at the beach

There is always something fun to do during the school holidays throughout the Ballina Coast & Hinterland. Whether it is a day at the beach, visiting the various attractions, venturing into the hinterland or participating in activities there is something for all ages.

Download the SCHOOL HOLIDAY ACTIVITY SHEET and assist visitors to plan their holiday!

Plan your stay

As part of  the Northern Rivers Flood Recovery campaign, National Geographic/HotelsCombined worked with Destination NSW to shot video footage for their '4 days away' series which is airing across National Geographic channels via Foxtel in Australia and the National Geographic channel via Sky in New Zealand.

Travel Grammer comes to Ballina

Choice Hotels is hosting the “TravelGrammer” competition where 20 up-and-coming Instagrammers from the travel/food sector will experience a different location within Australia from Saturday morning 18 November to Sunday afternoon 19 November, where one lucky participant will be staying at Quality Hotel Ballina.


The NSW First Webinar Program includes four free webcasts on funding from Destination NSW, which you can view for insight into the funds, eligibility and tips on writing applications.

Event by the Richmond River, Ballina

The Regional Flagship Events Program is now open. The program was established to identify and support events in NSW that have the potential to act as 'cornerstone' or Flagship, tourism events for their area by attracting overnight visitation and delivering long-term benefits to their region.

Staying at Montanna Retreat, Lennox Head

In response to Cyclone Debbie and the associated flooding earlier this year, the Tourism team has been working with our local industry partners, Destination North Coast and Destination NSW to drive return visitation to the region.

Industry Launch at the Ballina Visitor Centre

The Ballina Coast & Hinterland video launch was a huge success and we would like to thank all of you that attended and made it such an enjoyable and successful night.

Have your say on Arts and Culture in the Shire

The Lennox Head Cultural and Community Centre is seeking community feedback through a survey, to continue the successful implementation of its arts and entertainment program.

Explore the NSW North Coast

The New South Wales Government has announced a dedicated Flood Recovery Support Program worth $300 000 to help bring visitors back to the NSW North Coast.

Planning for a sustainable future for Tourism

Destination Byron is inviting all local businesses and operators to attend the Annual Tourism Symposium Beyond the Byron Boom on Friday 18 August.

Have your say on short-term holiday letting

There has been a rapid increase in short-term holiday letting (STHL) both nationally and in New South Wales since the emergence of online bookings sales have been made available.

Become more accessible for people with a disability

Local Government New South Wales (LGNSW) has organised a morning event in August to discuss Inclusive Tourism.

August Exhibitions Launch

The Northern Rivers Community Gallery (NRCG) is launching four exciting new exhibitions on Thursday 27 July and is welcoming the community and visitors to join them in the gallery. We encourage you to inform your visitors about these upcoming exhibitions and support our local gallery and all the artists work on exhibition.

Destination NSW upcoming webinar

Destination NSW continues to provide free webinars and webcasts throughout the month of August to our industry, this month focusing on Inbound Strategy and the Regional Tourism Fund Co-operative Marketing Program.

Ballina Shire's Vision for the next 10 years

For those who provided input to the Community Strategic Plan (CSP) during the public exhibition period, we would like to thank you. The CSP, Our Community Our Future, for the next 10 years was adopted by Council at the June Ordinary Meeting. 

Apply for Regional Tourism Funding

Destination NSW is offering $4.5 million of funding to support Regional Tourism in New South Wales. Expressions of interest to the Regional Tourism Funding program are open throughout the year. 

Spend the holidays with your family

With beautiful sunny days and mild temperatures, it has been a great start to the winter school holidays. We hope you are seeing lots of interested visitors out and about.

Acknowledge your team's success

The Lennox Head Business Awards are closing tomorrow. Do not miss this opportunity to nominate your business and receive recognition for your business's success.

Celebrate NAIDOC week

NAIDOC Week celebrations commence this Saturday, 1 July and everyone is invited to attend. NAIDOC is the abbreviation of National Aborigines and Islanders Day Observance Committee. The week long celebrations provide an opportunity for all of us to reflect on and acknowledge the history, culture and achievements of Aboriginal people.

Regional conferencing announcement

Destination NSW CEO Sandra Chipchase announced the appointment of Ms Helen Parker to the position of Manager, Regional Conferencing.

Apply for event funding

Destination NSW continues the free, live webcasts as part of the NSW First program. During July the webinar will focus on applying for regional event funding.

Destination NSW presents free webcasts

Destination NSW continues the live, free webcasts as part of the NSW First program. June's webcast focus is to grow the Youth market and Aboriginal cultural tourism.

Are you instantly bookable?

Online travel planning is one of the fast growing uses of the internet, with a high proportion of consumers booking accommodation and tours online. Consumers now expect to be able to book and pay for travel products instantly, at the click of a mouse.

Business awards now open

Entries in the 2017 Ballina Coast & Hinterland Northern Star Business Excellence Awards are NOW OPEN!

NSW Regional Tourism set to soar

Destination NSW Chief Executive Officer Sandra Chipchase announced that Mr Stephen Mahoney will be joining the Destination NSW team as General Manager – Regional.

Destination North Coast announce brand new team

As part of the ongoing restructure of tourism across regional NSW, Adam Marshall, Minister for Tourism and Major Events and Member for Lismore Thomas George have announced that Lismore will be the location for one of the newly formed Destination Networks driving the visitor economy in regional NSW.

Destination NSW presents free webcasts

Destination NSW will conduct free webcasts, starting with Events Funding in June and July. These first Events webcasts will discuss how new and emerging regional events can apply for funding through the Regional Flagship Events Program. These live, free webcasts will be presented online by Destination NSW as part of the NSW First program.

Airport received over half a million passengers

Over half a million passengers have flown with airlines into and from the Ballina Byron Gateway Airport in the past 12 months.  The Australian Department of Infrastructure and Regional Development has just released the domestic aviation activity for March 2017.

Have your say on Ballina Shire's Community Strategic Plan

Ballina Shire Council prepares documents to plan the future direction of our shire and to assist with our service delivery. Community consultation is a key element in preparing these documents. We encourage you to view the documents listed below and provide feedback via the feedback links.

Tell your visitors about the exhibition opening at NRCG

Let your visitors know about the upcoming Northern Rivers Community Gallery (NRCG) exhibitions launch event tomorrow evening, Thursday 25 May at 5:30pm.
NRGC presents four exciting new exhibitions welcoming the community and visitors to join them in the Gallery.

Advertise at the airport

>The Ballina Byron Gateway Airport receives over 481,000 passengers a year. Expose your business to thousands of visitors and locals alike with advertising space on the DL brochure stand.

Community organisations can apply for a donation

Ballina Shire Council provides donations each year to local community groups.

Applications are now open for the 2017/2018 Donations Programs. 

Attending a webinar

Destination NSW is now delivering the NSW First Program to assist NSW tourism businesses to develop, promote and sell their tourism products.

Ben Purnell performing at the Lennox Community Centre

The Ballina Visitor Information Centre is a powerful resource to promoting your upcoming event to visitors and locals. 

Skateboarding at Ballina Skate Park

Ballina Shire Council is seeking expressions of interest from organisations to coordinate a skateboarding event between 1 July and 31 December 2017 and 2018.

filming locations seminar

This June, Screenworks (supported by Screen NSW) will present a one day ticketed Seminar focusing on Filming Locations.

Award winners at the Tourism Awards

The NSW Tourism Awards acknowledge and celebrate tourism excellence. This program rewards businesses that demonstrate significant achievement throughout the year.

Everyone loves holidays in regional NSW

Destination NSW has launched the What I Love About Holidays in NSW campaign, a program designed to inspire people to take more holidays in Regional NSW. Destination NSW invite you, as a valued NSW tourism stakeholder to participate in and support the campaign.

Airport terminal to be upgraded

There’s no arguing Ballina Shire is stunning, and soon the region will have an airport to match. Plans to upgrade the Ballina Byron Airport terminal have been unveiled and are set to make life much more comfortable for our region’s travellers.

Ballina U18 touch football player makes a break

Some of the State's best young touch football players will be playing in Ballina this weekend when our local club hosts the 2017 NSW Junior Regional Tournament at Saunders Oval.

Reminder that Rotarian's arrive May 5

Ballina is set to get a tourism boost when it hosts the 2017 Rotary Conference in just over two weeks time. The conference will be held from Friday 5 to Monday 8 May 2017 and is set to attract over 700 people from 52 different Rotary Clubs.

Artist impression of the proposed Ballina Marina

Ballina Shire Council has prepared the draft Ballina Marina Master Plan depicting a proposal to transform the West Ballina Trawler Harbour area into a multi-functional marina and public precinct over the next ten to 20 years and is now seeking your feedback.

Help shape the future of the plateau

Ballina Shire Council is asking the community for thoughts, ideas and feedback on the future of Wollongbar, and also Alstonville, through the strategic planning process.

NRCG exhibition flyer

Let your visitors know about the upcoming Northern Rivers Community Gallery (NRCG) exhibitions launch event next Thursday 27 April.
NRGC presents four exciting new exhibitions in May and welcomes community and visitors to join them in the Gallery.

Celebrate ANZAC day in the Ballina Shire

Here is a program of Anzac Day services taking place in the Ballina Shire this Tuesday 25 April. 
Remind your visitors to set their early morning wake up calls so they to can be involved.

Nominate someone for an Australia Day Award

The Ballina Shire Australia Day Awards program brings the community together each and every year to recognise and celebrate the outstanding achievements of community minded individuals and groups in our shire. The program is now open and we need your help!

Shop local this Easter

You would have to be hoppin' mad not to support our local businesses this Easter. 
The Ballina Visitor Information Centre stocks a range of locally made Easter treats and other goodies so, you will be sure to find something for the whole family here.

Swim at patrolled beaches

Tell your visitors to swim between the flags this long weekend by providing them with details of the surf patrolled beaches.

Ballina Manor Boutique Hotel named finalist

Ballina Manor Boutique Hotel was named as a finalist in the HotelsCombined Recognition of Excellence Awards for NSW.

This is the inaugural year for the awards which aim to identify the top independent hotels for outstanding customer satisfaction.

Have your say on Ballina Shire's Community Strategic Plan

The Community Strategic Plan (CSP) is the visionary long term document that provides the broader strategic direction for Ballina Shire Council. It outlines key outcomes the council, other agencies and the community will work to achieve over the next ten years.

Award winners at the Tourism Awards

The NSW Tourism Awards acknowledge and celebrate tourism excellence. This program rewards businesses that demonstrate significant achievement throughout the year. Ballina Visitor Information Centre encourage all Ballina Shire businesses to enter the Tourism Awards, let's officially make the Ballina Coast & Hinterland an award winning destination!

Kids Playing Ten Pin in Fawcett Park

Submit your School Holiday Activities for FREE promotion of your event or activity these upcoming holidays!

Festival attendees enjoying the Ballina Coast & Hinterland

Not-for-profit organisations and local councils across NSW are invited to apply for grants of up to $5000 for events that celebrate cultural diversity in their community.

Aboriginal Cultural Ways signage with views overlooking the beach

Council has installed a series of interpretive signs that recognise the Aboriginal cultural heritage values along the Ballina coastline. The Aboriginal Cultural Ways project has been a collaboration between Council, Jali LALC and Ballina Shires's Aboriginal community. The project has also been supported by the NSW Office of Environmental and Heritage and the Heritage Council of NSW.

Eli, the Breath of Fresh Air prize winner

We welcomed 'A Breath of Fresh Air' prize winner Elinor Gubany back to Ballina on the weekend.

Derek Forkgen and Gwenda Demaagd Tourism ambassadors at the airport

The Ballina Visitor Information Centre is accepting applications from locals to become a volunteer for the visitor services desk located within the arrivals terminal at the Ballina Byron Gateway Airport.

State Of the Industry Report 2016

The Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, released Tourism Research Australia’s publication, State of the Industry 2015-16.

Discussion Paper for Ballina Shire's Economic Development Strategy

Ballina Shire Council is preparing an economic development strategy to identify ways Council can support and contribute to economic activity in the shire over the next ten years. 

Use Weibo to attract Chinese visitors

According to Advertising Age, "..China's social landscape is involved in innovations in video, engagement and payment that have evolved differently and faster than anything in the West."

Adam Marshall MP

Northern Tablelands MP Adam Marshall has been appointed to the role of NSW Minister for Tourism and Major Events, and Assistant Minister for Skills.

Ballina Kayaks

Ballina Kayaks is Ballina's newest recreational business to operate in the Ballina Shire. Scott Rawstorne is an Australian Canoeing certified kayak instructor and is the owner and operator of Ballina Kayaks.

2017 Australia Day Award Winners

The 2017 Ballina Shire Australia Day Awards were announced at the official celebrations held in Lennox Head on Thursday 26 January 2017.
Forty-four nominations were received across the categories of Sports, Arts Cultural, Young Citizen, Senior Citizen, Community Event and Local Hero.

We now have a new format for receiving industry news

Welcome to the new Industry Noticeboard with its integrated e-blasts!

With improvements to the destination website and the creation of an Industry Noticeboard,

Make things happen in the Ballina Shire

A new source of funding will be available for community projects in regional Australia under the Building Better Regions Fund (BBRF). The Community Investments Stream of the BBRF will fund community building activities including, but not limited to,

Junior regional touch football coming to Ballina

Ballina Touch Association have been successful in a bid to host the 2017 Junior Regional NSW Touch Football Titles this coming April.

This event will involve competitors in the U14-U18 age divisions (both girls and boys)

Tell us what special events you have planned

Are you hosting a special festive event this season? If so, why haven't you told the This email address is being protected from spambots. You need JavaScript enabled to view it. so that we let visitors know?

If you are hosting an Australia Day event or school holiday activity then please get in contact with the Ballina Visitor

Update to industry on promotion of region

The Ballina Coast and Hinterland region is known for far more than the ocean and surf. People love coming here for the laid back culture and friendly personalities,

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