Ballina Shire Council has adopted the 2021-2030 Ballina Coast and Hinterland Destination Management Plan (DMP).
This DMP is the next phase of destination development and builds on the strengths of the 2014 - 2020 Ballina Coast & Hinterland Destination Management Plan (2014 DMP).
Destination Management Plans play a role in assisting tourism stakeholders to demonstrate strategic alignment in funding applications with regional objectives.
The overarching aim of the 2021 - 2030 DMP is to increase overnight visitor expenditure within the destination to $450 million by 2030 (tripling the 2009 value).
The three key objectives identified in the draft DMP are:
- Strengthen coordination of destination management
- Raise the profile of the destination and its experiences
- Encourage investment into recreational assets, product development and access improvements.