Ballina Coast and Hinterland Industry Portal
Welcome to the Ballina Coast and Hinterland Tourism Industry Hub, your central source for industry resources, promotional opportunities and support.
As the official tourism team for Ballina Shire Council, we work closely with Destination NSW, Destination North Coast, various government stakeholders and local operators to strengthen and grow the visitor economy. Our role spans destination marketing, visitor servicing, industry development and long-term planning that supports local operators and our community.
Promote My Business
We offer a range of free and paid opportunities to help you promote your tourism business across digital, print and face-to-face channels.
Whether you’re looking to boost your visibility, grow bookings or get involved in local campaigns, we can connect you with the right platforms and audiences.
Statistics & Resources
Access valuable economic and tourism development data, including local insights, strategic plans, and key contacts at the local, regional and state level. Resources include:
- Visitor Statistic Reports
- Destination Management Plans
- Industry Contacts
Meet the Destination and Economy Team
Meet the Ballina Destination and Economy team, responsible for the delivery of The Ballina Coast and Hinterland tourism program within Ballina Shire Council.
Conferences and Events
If you are planning an event, whether it’s a conference, sporting event, festival or community gathering, this section is a great place to start. In this section you will find links to funding programs, venues, catering, transport and other resources to help you plan and deliver a successful event in the Ballina Coast and Hinterland. We can connect you with local suppliers, provide guidance on required approvals and help you understand how your event can make the most of our beautiful destination.